Performance Marketing Manager

Mural is hiring a Performance Marketing Manager to own its paid marketing program across channels, budget, execution, and reporting. The role focuses on efficient full-funnel growth through experimentation, measurement, and partnership across Product, Marketing, Sales, Data, and RevOps.

Responsibilities:

• Own strategy, budget, execution, and reporting for paid across search, paid social, and video and display, running it as one connected program across the full funnel
• You will own Mural’s paid marketing end to end, with a focus on generating efficient growth across self-serve acquisition and sales-assisted demand. Success will be measured by the quality and volume of activated users, qualified pipeline, and revenue generated from paid investment
• Build and run a continuous experimentation program across audiences, creative, landing pages, and offers
• Lead agency and vendor partners to execute and scale the program
• Partner with our Data team on attribution and measurement to connect paid spend to real outcomes
• Partner across Marketing and Web on messaging and the post-click experience
• Set performance targets and expand the program into new regions and languages, including EMEA and APAC
• Support account-based and demand generation programs in close partnership with the Sales and RevOps teams
• Use AI in your daily workflow to move faster across keyword, creative, analysis, and reporting work, with a point of view on where AI is changing paid marketing

Requirements:

• 5+ years of hands-on B2B digital and performance marketing, owning paid search, paid social, and video or display with real budget responsibility
• A full funnel operator comfortable across both self-serve growth and sales-assisted demand. You have owned awareness and demand creation, not only bottom funnel capture, and can show how top of funnel and account-based work pay off downstream
• You design and read clean tests across audiences, creative, and landing pages, and you know what to do with an inconclusive result
• Comfort living in the performance data, with hands-on fluency in SQL, product analytics, and BI tools
• A real point of view on measurement. You know where last-click falls short and have used holdouts, incrementally, or media mix testing to judge channels that do not attribute cleanly
• Experience running paid inside a self-serve or freemium model, with a feel for how acquisition connects to activation and retention
• A self-starter who is motivated and scrappy, thinks through problems, and brings innovative solutions in a high-growth environment