Principal Product Marketing Manager (AI Gateway)

Axway is hiring a Principal Product Marketing Manager to increase the visibility and credibility of its AI Gateway through product marketing, thought leadership, analyst engagement, and industry speaking. The role develops positioning and launch materials, creates customer and technical proof points, and represents Axway’s AI Gateway in external forums.

Responsibilities:

• Translate the approved positioning for Axway’s AI Gateway and the wider Amplify platform into clear product narratives, persona-based messaging, differentiated value propositions, and credible customer use cases
• Communicate the role of AI governance alongside API Management, multi-pattern integration and enterprise service discovery without confusing product boundaries or overstating capabilities
• Adapt narratives to technical and business buyers including CIOs, CISOs, architects, AI leaders and integration teams across financial services, manufacturing, healthcare and government
• Own assigned product marketing workstreams for launches and releases: messaging, market-facing assets, FAQs, customer use cases, commercial readiness and coordinated field communications
• Work closely with Product Management, Sales, Field Marketing, and partner teams to deliver complete assets on agreed timelines and maintain consistent global positioning
• Personally research, outline, write, refine and deliver high-quality white papers, solution briefs, product presentations, value decks, articles and campaign source content. This is a writing and creation role, not a content coordination role
• Build evidence-based customer stories and technical proof points from interviews with product experts, field teams, and customers. Validate claims and distinguish current capabilities from the roadmap
• Convert a strategic brief into an actionable plan, gather input, resolve routine obstacles, coordinate reviews, and ship finished outputs with minimal supervision
• Use field feedback, analyst research, competitor signals and customer insights to recommend practical improvements within the agreed global Product Marketing direction
• Build and execute an editorial and thought-leadership program for Axway’s AI Gateway, with informed points of view on enterprise AI governance, agentic AI, MCP services, secure model access and the relationship between AI, APIs and integration
• Personally author opinion pieces, executive narratives, keynote content, white papers and speaking abstracts that connect technology to business outcomes for regulated enterprises
• Represent Axway as a credible subject-matter speaker at relevant industry conferences, panel discussions, webinars, executive roundtables and customer events; partner with Events and Communications on event selection and speaker preparation
• Prepare presentation storylines and deliver engaging talks independently, adapting material for both technical audiences and executive decision-makers
• Lead the Product Marketing contribution to analyst briefings, inquiries and relevant evaluations with Gartner, Forrester, IDC and specialist research firms in collaboration with corporate Analyst Relations
• Write briefing narratives, build evidence packs, prepare responses, participate in analyst conversations, and translate research feedback into actionable content and positioning improvements

Requirements:

• 8+ years in enterprise B2B product marketing or enterprise technology marketing with substantial direct ownership of Product Marketing deliverables
• Demonstrated experience positioning complex enterprise software in competitive or emerging categories, with clear examples of results and real outputs
• Exceptional professional English writing and editing; ability to show personally authored product marketing assets for executive, business, and technical audiences
• Technical depth to collaborate credibly with enterprise architects, product managers and engineers on APIs, AI governance or integration platforms
• Hands-on experience executing product launches and GTM content for enterprise software, including sales or customer-facing materials
• Demonstrated autonomy, prioritization, and delivery reliability across multiple concurrent workstreams
• Hands-on Analyst Relations experience: direct participation in industry analyst briefings, inquiries, or formal evaluations and personally prepared analyst-facing materials
• Proven external presenting or speaking experience including industry conferences, webinars, panels or executive events; ability to represent the company independently
• Previous Product Marketing experience within the enterprise software industry, preferably in API Management, Integration, AI infrastructure or closely related technology markets
• Familiarity with AI security, API security, identity, data governance, iPaaS, hybrid connectivity, or enterprise middleware
• Experience with regulated-industry buyers and relevant frameworks such as NIST AI RMF, HIPAA, FedRAMP
• Experience with new categories, growth-stage initiatives, global launches, and cross-regional collaboration