Sr Manager, Product Marketing - CRM

ServiceNow seeks a Senior Manager of Product Marketing for its Service CRM team. The role owns go-to-market activation, sales enablement, competitive intelligence, content programs, and messaging and positioning to help sellers bring Service CRM to market and win deals.

Responsibilities:

• Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels — not just to decks, but to deals
• Build launch plans and run them. Own the milestones, drive the cross-functional coordination, close out the execution
• Identify gaps in how the field positions Service CRM and build the content and programs to close them
• Create the tools sellers use every day — pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers
• Run enablement sessions that actually stick — live training, recorded content, whatever format gets adoption
• Work closely with sales leadership and frontline reps to understand what's working in market and what's not
• Know how ServiceNow stacks up against the competition and the broader field across customer service and field service — and build content that arms sellers to win
• Track market moves, synthesize what matters, and get it in front of the right people quickly
• Build assets across the full funnel — thought leadership, event programs, customer stories, analyst materials
• Prioritize ruthlessly. You'll have a lot on your plate; knowing what to say no to is as important as knowing what to build
• Build the narrative for how ServiceNow wins— from value proposition to competitive frame to category definition
• Translate product capabilities into customer-facing messaging that lands with customer service and CX leaders, field service and operations executives, and the sellers who take it to market
• Keep the message current as the product and competitive landscape evolve — this isn't a set-it-and-forget-it job

Requirements:

• Product marketing, solutions marketing, or competitive intelligence
• Sales enablement or revenue enablement leadership
• Demand generation or field marketing with a strong message ownership component
• GTM strategy or go-to-market leadership in a B2B SaaS environment
• You've owned a GTM motion end-to-end — not contributed to one, owned one. You know what it took to get it across the line
• You've built things sellers actually use. If your battle card lives in a drawer, that's a problem
• You work well with sales. Not adjacent to sales — with them. You understand how deals get made
• You're comfortable with ambiguity and operate without a fully paved road
• You have strong opinions and the judgment to know when to hold them and when to let go
• 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination
• Proven track record of building and activating GTM programs that drove measurable outcomes (pipeline, win rate, field adoption — any of these)
• Experience working in or closely alongside enterprise sales organizations
• Strong written communication — this role requires a lot of it and it needs to be good
• Comfortable presenting to and working with senior stakeholders, including sales leadership and executives
• Bachelor's degree or equivalent experience
• CRM, customer service, field service, or enterprise SaaS domain knowledge is a plus — but raw reps in the market matter more than category fluency