Senior Field Marketing Manager, Flow

Autodesk is hiring a Senior Field Marketing Manager to build the field marketing function for Autodesk Flow, a connected platform for film and television production. The role will develop and manage events, partner programs, digital demand initiatives, account-based marketing activities, advocacy programs, and pipeline-focused campaigns for production technology audiences.

Responsibilities:

• Own the field marketing plan for Flow, translating sales and business priorities into a coherent program of events, partner activity and digital demand
• Design and run small, high-touch customer experiences — hands-on sessions, workshops and roundtables — alongside a selective presence at the industry moments that matter (NAB, IBC, HPA, festivals and markets)
• Run webinars and digital programs that generate and progress demand, including partner co-hosted formats
• Drive qualified traffic into trial and self-serve entry points
• Help our channel and referral partners market Flow successfully, acting as their marketing counterpart at Autodesk
• Create the partner toolkit — co-marketing assets, "event-in-a-box" programs, regional customer stories and campaign kits
• Manage partner co-marketing plans, and hold partner activity accountable to sourced pipeline
• Work with the ABM Manager so that field programs serve named-account plans: invitation lists built from the target account list, events designed around account objectives, and follow-through owned jointly
• Capture intelligence from every program to sharpen targeting, inform test-and-learn, and improve return on investment
• Balance named-account work with open-net demand across the broader market, including the independent and emerging production companies that sit outside the named list
• Develop relationships with the guilds, associations and practitioner communities where this audience lives, and with the editors, post-production supervisors, DITs and cinematographers who influence tool choice across productions
• Grow a champion and advocacy program that follows practitioners as they move between productions, generating referrals and customer stories
• Manage multiple concurrent programs end to end — budgets, timelines, vendors, logistics and cross-functional stakeholders
• Measure and report program impact on engagement, pipeline, opportunity progression and deal size, and use those results plus direct seller feedback to decide what to scale, change or stop

Requirements:

• 8+ years in B2B marketing, with the majority in field marketing, event marketing or demand generation
• Experience marketing to, or working within, the film, television or post-production industry
• Demonstrated ownership of in-person programs from strategy through measurement, including small, high-touch formats of roughly 20–50 attendees
• Experience working directly with B2B sales teams against shared pipeline or revenue targets
• Hands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms — able to build, track and report on your own programs independently
• Willingness to travel (approximately 30%) and to work occasional evenings and weekends around events and productions
• Experience building a field marketing or go-to-market program from the ground up
• Experience in partner or channel marketing, including co-marketing programs and partner enablement
• Experience supporting an account-based marketing motion
• Experience with community, advocacy, guild or practitioner-influencer programs
• Experience with product-led or trial-led acquisition motions
• Experience in B2B software, SaaS or a high-growth technology environment
• Familiarity with Folloze, Airtable or comparable marketing and project management platforms