Strategic Partnerships Manager: Digital Marketing Agency/Influencer Partners

Intuit is hiring a Strategic Partnerships Manager to build and manage relationships with independent mid-market ERP analysts and digital marketing agencies. The role develops partner referral programs and drives qualified warm introductions to Intuit's mid-market ERP opportunities, while tracking partner attribution and sharing market insights with internal teams.

Responsibilities:

• Identify and map the independent ERP analyst community relevant to Intuit's mid-market segment: channel consultants, software selection advisors, VAR-channel commentators, and influential voices whose audiences include mid-market ERP buyers and channel partners
• Build and maintain active relationships with target analysts, positioning Intuit Enterprise Suite and QuickBooks Advanced as platforms worth recommending — keeping analysts current on product direction, competitive positioning, and the partner program
• Drive a consistent cadence of introductions from analyst relationships: warm referrals from analysts to mid-market prospects actively evaluating or replacing ERP platforms
• Provide analysts with the product knowledge, competitive context, and reference materials they need to credibly recommend Intuit's mid-market platform to their audiences and clients
• Track analyst-sourced introductions through the attribution model, ensuring each qualified referral is tagged to the originating analyst and reflected in pipeline reporting
• Identify and recruit digital marketing agencies whose client base includes mid-market businesses with ERP needs — prioritizing agencies with active practices in verticals where IES has strong product-market fit
• Build the agency partner engagement model: define the value proposition for agency partners, develop the referral process and attribution mechanism, and create the co-marketing and lead-routing infrastructure that makes it easy for agencies to send leads to Intuit
• Enable agency partners on Intuit's mid-market product lineup and lead qualification criteria — ensuring that introductions from agencies meet the quality threshold for IES sales engagement
• Drive ongoing engagement with active agency partners: regular pipeline reviews, co-marketing activity, and program performance conversations
• Track agency-sourced introductions through the same attribution model as the analyst segment
• Maintain an active and prioritized portfolio of analyst and agency partners, with clear visibility into relationship health, referral activity, and pipeline contribution per partner
• Identify underperforming relationships and develop targeted activation plans — additional enablement, co-marketing investment, or relationship reset as appropriate
• Report regularly on analyst and agency pipeline contribution to Felicia Wilson and the broader Commercial Partnerships leadership
• Surface market intelligence from analyst and agency conversations — buyer sentiment, competitive dynamics, and segment trends — to the IES product and go-to-market teams
• Collaborate with the ISV Partner Manager and other Commercial BD colleagues to identify where analyst or agency relationships intersect with or amplify other partner motions
• Work with marketing to develop analyst-specific content programs, agency co-marketing campaigns, and thought leadership materials that strengthen Intuit's position in the mid-market ERP ecosystem
• Engage with the IES product team to keep analyst partners current on roadmap direction and ensure that Intuit's product story is compelling and accurate in analyst-generated content and recommendations

Requirements:

• 10+ years of experience in channel partnerships, business development, or partner management within a SaaS or enterprise software company
• Familiarity with the mid-market ERP analyst and channel consultant community — you know who the influential voices are, how they operate, and what motivates them to refer business
• Demonstrated experience building commercial partner relationships and driving referral pipeline through those relationships
• Strong communication and relationship-building skills: able to engage credibly with independent analysts and digital agency principals, and to maintain productive long-term relationships with minimal formal program infrastructure
• Experience managing a partner portfolio with clear pipeline tracking and attribution discipline
• Proficiency with CRM tools (Salesforce preferred) and standard sales and partnership productivity platforms
• Salesforce preferred
• Direct experience working with mid-market ERP channel analysts, software selection consultants, or VAR-channel commentators — you have existing relationships in this community
• Experience building agency partner programs, including referral process design, lead qualification frameworks, and co-marketing infrastructure
• Familiarity with Intuit Enterprise Suite, QuickBooks Advanced, or competing mid-market ERP platforms (Sage Intacct, Acumatica, NetSuite, Microsoft Dynamics)