Principal Software Engineer, Consumer Experience

Fetch is hiring a Principal Software Engineer to set the multi-year technical direction for its Consumer Experience domain. The role leads architecture and cross-functional strategy for consumer growth systems, while remaining hands-on and mentoring senior engineers.

Responsibilities:

• Define the multi-year technical strategy for consumer-facing growth systems and articulate how it ladders up to Fetch's lifecycle growth goals. Identify where the domain needs to go before the roadmap makes it obvious
• Partner with Product, Design, Data, and executive stakeholders to surface the highest-leverage opportunities across the user lifecycle, define the problems worth solving, and shape the roadmap that follows. Turn ambiguity into a direction the org can execute against
• Establish the architectural patterns, standards, and technical approaches for personalization, experimentation, notifications, recommendations, and engagement infrastructure that teams across consumer surfaces adopt. Make the foundational bets that shape how these systems evolve for years
• Raise the ceiling on how quickly and safely teams can test, learn, and ship across the user lifecycle. Balance experimentation velocity against long-term product quality and platform health, and make those tradeoffs legible to the org
• Design and guide the systems that measurably influence engagement, activation, conversion, retention, and monetization for millions of users. Connect technical decisions to business outcomes leadership tracks
• Influence technical direction well beyond your immediate teams, resolve the hard cross-org architectural questions, and create alignment on consumer growth systems where no single team owns the answer
• Mentor and grow staff and principal-level engineers. Set the standard for engineering fundamentals, pragmatic decision-making, operational excellence, and product-minded engineering, and multiply your impact through the people you develop
• Champion the tools, workflows, and practices that speed up product development and experimentation, including AI-assisted development workflows, observability improvements, and scalable internal tooling
• Lead by example through thoughtful architecture, pragmatic decisions, and strong fundamentals. Promote a culture of ownership, accountability, and measurable impact

Requirements:

• 15+ years building and scaling consumer-facing products, with a track record of company-level technical impact
• Experience setting multi-year technical direction for a consumer domain that spans multiple teams, where others built against the patterns and standards you established
• Deep experience building product experiences that directly move engagement, discovery, activation, retention, conversion, or monetization
• Experience across consumer growth areas such as search, recommendations, personalization, notifications, onboarding, feeds, messaging, experimentation, or lifecycle experiences
• Proven ability to frame ambiguous problems and shape roadmap and technical strategy alongside Product, Data, and executive leadership, not just execute a defined plan
• Demonstrated ability to influence technical and product decisions across multiple teams and orgs without direct authority
• Experience building and evolving high-scale consumer web or mobile applications
• Strong product and user experience instincts, including thoughtful decision-making around experimentation, usability, performance, and long-term product quality
• Strong engineering fundamentals and the ability to build reliable, scalable, maintainable systems
• Strong programming skills and the ability to operate effectively across the stack when needed
• Bachelor's degree or higher in Computer Science, Engineering, or a related technical field. Equivalent practical experience may be considered
• Experience building or scaling experimentation systems and running large-scale A/B testing programs
• Experience owning lifecycle engagement systems such as notifications, messaging, recommendations, personalization, or retention
• Experience with growth, retention, loyalty, marketplace, social, or monetization-focused consumer products
• Experience supporting high-scale consumer mobile or web experiences
• Familiarity with analytics, experimentation, and personalization systems that help teams understand and improve user behavior
• Experience raising product iteration and experimentation velocity through tooling, workflows, or internal capabilities
• Ability to clearly communicate product, technical, and user experience tradeoffs to both technical and non-technical audiences