Lead Field Marketing Program Manager

UKG is hiring a Lead Field Marketing Program Manager to own account-based experience program strategy, execution, measurement, and optimization for assigned strategic accounts. The role translates account priorities and sales objectives into personalized programs and partners across Sales and Marketing to improve engagement, opportunity progression, and revenue outcomes.

Responsibilities:

• Translate strategic account priorities and sales objectives into account-based program strategies, including buyer personas, buying groups, engagement priorities, messaging, tactics, and success measures
• Build and manage personalized one-to-one and one-to-few programs across digital channels, executive engagement, events, content, and direct outreach
• Partner with Segment Marketing Strategy Lead and Sales to understand account plans, opportunity priorities, buying-group gaps, competitive dynamics, and customer or prospect challenges
• Work with the Segment Marketing Strategy Lead to prioritize accounts and programs based on strategic importance, opportunity value, customer risk, expansion potential, buying-group engagement, and readiness for marketing support
• Create program briefs, activation plans, timelines, content requirements, and sales follow-up recommendations
• Coordinate with the Account-Based Experience operations team to activate programs in 6sense and related platforms
• Monitor account engagement, intent signals, buying-group activity, opportunity progression, and sales feedback
• Analyze program performance and recommend changes to audiences, messaging, sequencing, channels, and follow-up motions
• Support account planning, executive engagement, pursuit programs, expansion motions, and other strategic account initiatives
• Report on program results, including account engagement, meetings, opportunity progression, pipeline, expansion, and influence on revenue outcomes
• Share learnings and develop repeatable practices that improve strategic account programs over time

Requirements:

• Bachelor's degree or equivalent professional experience
• Experience in business-to-business marketing, account-based marketing, revenue marketing, demand generation, field marketing, or a related discipline
• Experience developing and managing integrated marketing programs for enterprise or strategic accounts
• Experience with 6sense, Demandbase, or similar account-based marketing platforms
• Experience partnering with Sales and cross-functional teams to support pipeline, opportunity progression, customer expansion, or revenue growth
• Experience with one-to-one or one-to-few account-based programs
• Experience with strategic account planning, buying group engagement, executive engagement, or complex sales cycles
• Experience in human capital management (HCM), payroll, workforce management, human resources technology, or enterprise software
• Strong analytical, communication, project management, and presentation skills