Product Manager, Growth

Weight Watchers is hiring a Product Manager, Growth to execute its acquisition experimentation program across landing pages, the Med+ quiz, plans, checkout, and promotions. The role drives the testing roadmap, optimizes the Med+ funnel, translates experiment results into recommendations, and coordinates with Marketing, Design, Engineering, and Compliance.

Responsibilities:

• Own the Experimentation Roadmap:** Work with Principal PM to identify strategic opportunities for experiments.Maintain a prioritized, continuously-running testing roadmap across various landing pages and sign-up funnels
• Operationalize Test Velocity:** Partner with Marketing, Design, and Engineering to take hypotheses from idea to live test within a sprint. Own the documentation, configuration, and analytics setup that make high-volume testing sustainable
• Optimize the Med+ Funnel:** Identify drop-off points across the Med+ acquisition flow (LP, quiz, plans, payment) and maintain a backlog of the highest-leverage fixes and experiments
• Surface Insights from Data:** Translate results from product launches into clear, actionable recommendations for the Marketing team and senior leadership
• Drive Cross-Functional Velocity:** Work with stakeholders in Marketing, Compliance, and Design to focus on driving strategic initiatives forward

Requirements:

• Analytical and detail-oriented: Comfortable in spreadsheets, product analytics platforms, and experiment design
• Velocity-minded: Prioritize speed of learning over perfect execution; pragmatic about trade-offs that accelerate the testing cycle
• Cross-functional collaborator: Operate effectively at the intersection of Marketing, Design, and Engineering, and translate clearly between business problem and technical execution
• Consumer-focused: Curious about consumer decision-making in subscription, health, and wellness contexts
• Self-directed: Capable of owning the operational backbone of an experimentation program without daily oversight
• 3+ years of experience in Product Management, Product Marketing, Growth, Marketing Operations, or a similar analytical role
• Demonstrated experience designing and running A/B tests in a consumer subscription or e-commerce environment
• Experience working in Jira or another sprint-based project management tool
• Proficiency with product analytics tools (Looker, Amplitude, GA, or equivalent)
• Familiarity with experimentation and feature-flagging platforms (e.g., Optimizely, LaunchDarkly, GrowthBook)
• Hands-on experience with a CMS (Storyblok, Contentful, or similar)
• Strong written and verbal communication; comfortable presenting test results to senior stakeholders
• Bachelor's degree in a quantitative or analytical field
• Health, wellness, or healthcare product experience is a plus