Brand & Product Marketing Manager

Vibrant Wellness is a clinical diagnostics laboratory focused on functional medicine and multi-omics testing. The Brand & Product Marketing Manager leads editorial, brand, product, and provider-facing communications, including content strategy, launch messaging, sales enablement, digital content, and creative team leadership.

Responsibilities:

• Serve as a steward of the Vibrant Wellness brand, ensuring consistent application of established positioning, messaging, voice, and visual standards
• Serve as the editorial lead for provider-facing marketing communications, maintaining a high bar for clarity, quality, accuracy, and consistency
• Translate strategic direction and messaging frameworks into compelling content across marketing channels and formats
• Review and edit high-visibility marketing and provider-facing communications prior to publication or distribution
• Maintain brand guidelines, messaging frameworks, templates, and shared asset libraries
• Help identify opportunities to strengthen or evolve brand and messaging standards for consideration by Marketing leadership
• Own the marketing editorial calendar, aligning content with established brand priorities, product initiatives, campaigns, events, and provider education needs
• Develop integrated content plans across email, social media, webinars, podcasts, website, thought leadership, and other provider-facing channels
• Establish content themes and narratives that reinforce Vibrant's brand and product priorities
• Identify opportunities to repurpose and extend high-value content across channels and formats
• Partner with subject matter experts, Clinical/Medical Affairs, Product, and KOLs to turn complex topics into accessible and engaging provider content
• Ensure content moves through appropriate clinical, regulatory, and brand review processes prior to publication
• Develop and refine product messaging and value propositions based on strategic direction established by Marketing leadership
• Translate product positioning into clear, differentiated provider-facing messaging and communications
• Serve as the content and messaging lead for new product launches, product enhancements, and other strategic marketing initiatives
• Define the marketing content and asset requirements needed to support launches and ongoing product priorities
• Develop launch messaging frameworks and ensure consistency across marketing, digital, educational, and sales materials
• Partner with Clinical/Medical Affairs, Product, Regulatory, Sales, and other stakeholders to develop accurate and compelling product communications
• Partner with Marketing Operations & Program Management on launch timelines, dependencies, review cycles, and readiness milestones
• Ensure marketing content and creative deliverables are completed, approved, and ready according to the overall launch plan
• Lead the development and maintenance of sales enablement content supporting product launches and ongoing commercial priorities
• Translate approved positioning and messaging into practical field resources, including pitch decks, product guides, sell sheets, FAQs, clinical use cases, competitive resources, and objection-handling materials
• Partner with Sales and Clinical stakeholders to ensure materials address provider needs and are clear, accurate, and useful in the field
• Maintain content accuracy and version control as products, messaging, and clinical information evolve
• Ensure Sales teams have access to current, approved marketing and product materials
• Oversee marketing-owned website content and ensure it remains current, accurate, on brand, and aligned with approved product messaging
• Lead content development for product pages, campaign landing pages, educational resources, and other marketing-owned digital experiences
• Partner with internal teams and external agencies to execute website content updates and enhancements
• Regularly review existing digital content to identify outdated information, messaging inconsistencies, or opportunities to improve clarity and relevance
• Lead, coach, and develop the Senior Graphic Designer and Marketing Communications Associate
• Translate Marketing priorities into clear creative and content briefs with defined objectives, audiences, messages, and deliverables
• Provide editorial and creative direction to ensure work meets established brand and quality standards
• Manage day-to-day creative and content priorities in partnership with Marketing Operations & Program Management
• Foster a collaborative, accountable team culture with high standards for quality, accuracy, and execution
• Provide clear feedback and direction while helping team members strengthen their craft and capabilities
• Partner closely with the Head of Marketing, Marketing Operations, Clinical/Medical Affairs, Product, Regulatory, Sales, Events, and other Growth functions
• Coordinate stakeholder input and reviews for marketing content while maintaining editorial consistency and clear messaging
• Represent Brand and Product Marketing within cross-functional launch and campaign workstreams
• Surface conflicting feedback, messaging questions, or strategic decisions that require Marketing leadership
• Maintain strong relationships with external agencies, freelancers, and other creative partners as needed
• Represent Vibrant Wellness at marketing events, conferences, and lab tours, and join team offsites (approximately 25% travel)

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field
• 5+ years of progressive experience in brand marketing, product marketing, content strategy, marketing communications, or a related discipline
• Exceptional writing, editing, storytelling, and editorial judgment
• Demonstrated ability to translate complex, technical, or scientific information into clear and compelling customer-facing communications
• Experience developing product messaging, launch communications, sales enablement, and integrated content
• Strong understanding of brand standards and the relationship between copy, creative, and customer experience
• Experience managing creative and/or communications professionals
• Strong organizational skills and ability to manage multiple content workstreams and stakeholder reviews simultaneously
• Ability to collaborate effectively in a highly cross-functional environment
• Healthcare, diagnostics, life sciences, or B2B healthcare experience strongly preferred
• Experience with HubSpot, CMS platforms, project management systems, and modern marketing/content tools preferred