Senior Director Growth Marketing

The American Federation for Children (AFC) is hiring a Senior Director of Growth Marketing to lead end-to-end donor acquisition across paid and emerging channels. The role owns performance strategy, experimentation, launch economics, and a two-person paid media team, while partnering across AFC on conversion, organic search, and measurement.

Responsibilities:

• Own donor acquisition end to end. Donor volume and CAC against plan across paid search, paid social, connected TV, direct mail, affiliate and new channels, with a clear forecast and an honest read on what is and is not working
• Own experimentation. A/B testing across landing pages, the website and the donor flow. Partner with the development and web teams to improve conversion rates on site and on campaign pages, and maintain a disciplined testing roadmap
• Set paid media strategy and run performance. Channel mix, budget allocation, account architecture and measurement, working daily with your paid media specialists
• Lead the team. Two paid media specialists report to you; you set their priorities, standards and development
• Own the launch quarter. Cold-start economics are the defining problem of Q1 2027: signal quality, seed audiences, pixel training and disciplined scaling as the platforms learn
• Work across the network. Growth serves every AFC organization. Collaborate with the implementation marketing team so acquisition strategies serve state and program goals, not only donor campaigns
• Partner across the department. Creative testing with the creative and copywriting teams, journeys with Lifecycle, and measurement and audiences with Data & Analytics
• Shape the SEO and AI search strategy. Partner with the CMO and the Creative & Content lead on organic reach: performance-focused written content, search visibility across traditional and AI-driven discovery, and the connection between organic traffic and donor conversion
• Report clearly, think economically. Reporting is AI-assisted across our stack; you own the economic judgment on top of it. Leadership receives a clear performance narrative: spend, results, learnings, and reallocation decisions

Requirements:

• Around eight years in growth or performance marketing, including owning an acquisition number at meaningful scale
• Hands-on: able to diagnose and resolve account issues directly in platform
• An economic mindset: CAC and LTV, incrementality, attribution limits, and forecasting you are willing to be held accountable to
• Proficient with AI-assisted reporting and analysis, with the economic judgment remaining your own
• Experienced in conversion-journey optimization across pages, flows and channels, with a structured testing methodology
• You have managed or directly overseen large media budgets and understand account structure, signal quality and learning phases at that level
• A clear communicator, able to present performance to a board and work the detail with a media buyer
• fundraising or direct-response experience
• connected TV or direct mail depth
• in-house team builds or agency transitions
• nonprofit or advocacy background