Director, Growth Marketing - Remote (United States)

SalesRabbit is hiring a Director of Growth Marketing to lead acquisition and conversion strategy across its software portfolio. The role owns growth planning, paid acquisition, campaigns, lifecycle programs, funnel performance, ABM, events, and team development, connecting marketing investment to qualified pipeline, customer acquisition, and revenue.

Responsibilities:

• Build the growth plan across products, audiences, and buying motions, with explicit pipeline commitments, investment assumptions, conversion goals, and priorities
• Translate company strategy into quarterly plans and a weekly operating cadence that makes progress, risks, and decisions visible
• Allocate investment across channels and programs based on customer quality, acquisition economics, conversion performance, and the maturity of each growth opportunity
• Protect the existing acquisition engine while testing new audiences, offers, channels, and product entry points
• Provide clear recommendations on what to scale, improve, stop, or resource differently
• Own paid acquisition strategy and execution, with immediate responsibility for PPC and SEM performance
• Build integrated campaigns across products, segments, and audiences using positioning and customer insight developed with Product Marketing
• Continuously improve targeting, bidding, offers, creative, landing pages, and conversion paths based on downstream performance
• Lead prospect nurture, trial communications, reactivation, and other lifecycle programs that improve conversion
• Direct paid media and specialist partners, maintaining visibility into their work and accountability for commercial outcomes
• Coordinate with Brand and Content on campaign assets and organic demand without taking ownership of the editorial calendar, social channels, or SEO and AEO strategy
• Establish shared funnel definitions, qualification criteria, Sales handoff standards, and performance measures with Sales, Product, and Operations
• Lead funnel reviews that identify constraints, establish corrective actions, and assign clear owners
• Partner with Product on activation, trial or freemium conversion, and product-qualified Sales handoffs
• Own the marketing components of these journeys, including acquisition, landing-page conversion, prospect communications, and reactivation. Product owns in-app onboarding, activation mechanics, and checkout
• Build a disciplined experimentation program across audiences, offers, messaging, channels, and conversion points
• Define reporting requirements with Operations and use the resulting data to make investment and execution decisions. Operations owns systems, routing implementation, and reporting infrastructure
• Develop target-account programs with Sales, including account selection, buying-group priorities, engagement plans, and follow-up
• Own the commercial strategy for conferences, executive dinners, webinars, partner events, and other field programs
• Connect event and account engagement to qualified meetings, opportunity creation, and deal progression
• Use specialist partners for production and logistics while retaining internal ownership of objectives, audience, experience, and results
• Establish the function before the full team is in place, then sequence the hiring and development of Growth Marketing and Field & ABM capability based on demonstrated business needs
• Set clear expectations for internal employees and external partners, review the quality of their work, and coach them toward stronger performance
• Personally lead the most consequential work while developing the team’s judgment and execution capabilities
• Make deliberate resource decisions based on the work required and the return expected
• Build repeatable AI-enabled workflows that improve research, segmentation, campaign development, personalization, experimentation, and analysis
• Communicate performance clearly, distinguish evidence from assumptions, and escalate material risks with options and a recommendation

Requirements:

• 8+ years in B2B SaaS growth, demand generation, or revenue marketing, with meaningful leadership responsibility
• Demonstrated success building or significantly improving a Growth Marketing function in a high-growth or transformation environment
• Ownership of meaningful acquisition investment and a record of measurable impact on qualified pipeline, bookings, customer acquisition, conversion, or growth efficiency
• Deep hands-on PPC and SEM experience, including targeting, bidding, conversion tracking, creative testing, landing-page optimization, and downstream pipeline analysis
• Strong lifecycle marketing and experimentation skills, with examples of improving prospect, trial, nurture, or reactivation conversion
• Commercial fluency across acquisition cost, payback, pipeline economics, Sales conversion, and customer value
• Working experience partnering with Product on activation, self-service conversion, or product-qualified Sales handoffs
• Experience working closely with Sales and Operations to improve qualification, routing, follow-up, and funnel visibility
• Ability to translate Product Marketing positioning and buyer insight into effective offers, campaign briefs, and conversion experiences
• Experience developing ABM or field programs tied to measurable commercial outcomes
• Experience hiring and developing teams, managing agencies, and personally intervening when execution or performance requires it
• Strong judgment under constraints, including evidence of stopping ineffective work and reallocating resources
• Clear executive communication and the ability to align senior stakeholders around decisions and commitments
• Practical use of AI and automation across research, segmentation, campaign development, personalization, experimentation, analysis, and execution, with repeatable workflows you can demonstrate
• Experience in roofing, home services, construction technology, field sales, or vertical SaaS
• Experience marketing a multi-product portfolio or platform
• Experience scaling both sales-led and product-led acquisition motions
• Experience developing ABM and field programs that produce measurable commercial results
• Experience in founder-led, private-equity-backed, or significant transformation environments