Staff Community Product Marketing Manager, Trust & Safety

Reddit is hiring a Staff Community Product Marketing Manager, Trust & Safety, to lead inbound and outbound product marketing for safety and platform integrity products. The role translates technical capabilities into clear narratives, leads go-to-market planning and launches, drives community education and adoption, and partners across teams to strengthen trust and protect authentic participation.

Responsibilities:

• Use research, community feedback, data, and market insights to identify redditor and moderator needs. Translate these insights into audience segments, product recommendations, and go-to-market priorities
• Own positioning, messaging, launch goals, and activation plans for Trust and Safety products. Tailor strategies to the needs of different communities and audiences, from early testing through broader rollout
• Explain how products address issues such as spam, coordinated manipulation, and harmful behavior. Communicate benefits, limitations, and trade-offs clearly, with care for community trust and the information needed to keep defenses effective
• Lead cross-functional launches, including beta programs, community announcements, educational content, and multichannel campaigns. Align partners on readiness, timing, and messaging, and adapt plans as products evolve
• Create resources that help redditors and moderators understand safety changes and use relevant tools. Explain how platform protections and community moderation work together, and bring community questions and feedback into product planning
• Serve as the product marketing partner to Product, Engineering, Safety, Policy, User Research, Data Science, Community, and Communications. Build alignment across teams and provide clear recommendations on sensitive launches
• Define and track measures of audience understanding, product adoption, and campaign effectiveness. Use results and community feedback to improve messaging, launch plans, and future product direction

Requirements:

• 12+ years of experience in product marketing with demonstrated ownership of positioning, go-to-market strategy, and product launches for consumer or community audiences
• Deep subject matter expertise in Trust and Safety on social or user-generated content platforms, backed by direct experience bringing safety or integrity products to users and communicating highly sensitive topics
• Strong research and data analysis skills, with experience using qualitative and quantitative insights to prioritize audiences, inform product decisions, and evaluate marketing outcomes
• Proven ability to influence product strategy and lead complex launches with technical and non-technical partners
• Strong communication and interpersonal skills, including the ability to navigate disagreement and align stakeholders
• Understanding of online community dynamics, moderator roles, and the relationship between platform safety and community governance
• Experience managing multiple product workstreams, making decisions in ambiguity, and adapting to changing priorities while maintaining quality and attention to detail
• Deep familiarity with Reddit's ecosystem, including subreddit governance, volunteer moderation, and native and third-party moderation tools
• Experience launching new products from concept to market, including beta testing and phased rollouts with active community participation
• Experience navigating high-growth, highly ambiguous tech environments