Product Marketing Manager (Part-time Contract)

Interplay Learning is seeking a Product Marketing Manager to support go-to-market launches across its training portfolio and manage its Voice of the Customer program, including the annual Interplay Excellence Awards. The role develops positioning, sales and customer-facing content, and customer stories in collaboration with Marketing, Product, Sales, and Customer Success.

Responsibilities:

• Support go-to-market launches for new and updated content, features, and products, including launch timelines, cross-functional coordination, and launch-day readiness
• Support creating and updating sales collateral, web content, and customer-facing materials
• Develop and refine positioning, messaging, and value propositions tailored to key buyer personas
• Conduct market, competitive, and customer research to identify trends, buyer needs, and differentiation opportunities
• Partner with the broader Marketing team to inform campaign messaging, website content, and thought leadership
• Support the planning and execution of the annual Interplay Excellence Awards, including timeline management, award categories and criteria, nomination campaigns, judging coordination, and winner announcements
• Collaborate with Customer Success to identify and engage top customers and nominees
• Turn award winners and finalists into customer stories, case studies, testimonials, and social and PR content
• Capture and synthesize customer insights from the program and share them with Marketing, Product, and Sales to inform strategy
• Direct other product marketing-related activities and projects as needed

Requirements:

• A strategic product marketer who can quickly understand a technical, specialized market and translate it into clear, credible messaging that resonates with industrial buyers
• A self-directed, efficient operator who thrives in a part-time contract setup, prioritizing high-impact work and delivering results within a defined weekly capacity
• A strong storyteller who can uncover what makes a customer's success compelling and bring it to life across multiple formats
• An organized program manager who can run a multi-month initiative like an awards program from launch to celebration with minimal oversight
• A collaborative partner who builds trust with Sales, Customer Success, and Product, and communicates clearly in an async, remote environment
• A curious, customer-obsessed professional who believes the voice of the customer should shape how we build, market, and sell
• 3+ years of product marketing experience
• Proven experience supporting product launches end-to-end
• Proven experience developing positioning, messaging, and sales enablement materials
• Experience managing customer advocacy, awards, or reference programs
• Excellent writing skills across sales collateral, case studies, web copy, and customer communications
• Ability to work independently and manage priorities within a part-time, contract engagement
• Comfortable working with tools such as HubSpot, Google Workspace, Asana, and Slack
• ideally in B2B SaaS, eLearning, or workforce training
• Experience launching or rolling out a new brand, including updating messaging and collateral across an organization
• Experience marketing to skilled trades, industrial, or frontline workforce audiences
• Prior consulting experience
• Experience producing case studies and customer video content