Head of Growth & Performance Marketing

Lectron is hiring a Head of Growth & Performance Marketing to lead paid social acquisition strategy and execution across Meta. The role owns budget allocation, profitable growth for the Shopify DTC store, campaign and tracking infrastructure, creative testing, and performance reporting to executive leadership.

Responsibilities:

• Meta Advertising Spend & Performance Ownership: Oversee, allocate, and scale substantial advertising budgets across Meta (Facebook & Instagram) with extreme financial discipline and relentless optimization
• Full-Funnel Profitability & Growth Strategy: Drive aggressive, profitable revenue growth across our Shopify DTC store, balancing CAC, MER, ROAS, and Lifetime Value (LTV)
• World-Class Meta Campaign Architecture: Lead high-level strategy and hands-on execution for advanced Meta campaign structures, Advantage+ shopping setups, dynamic retargeting, and audience segmentation
• Meta CAPI & Tracking Infrastructure: Own end-to-end Meta tracking, Conversions API (CAPI) setups, server-side tracking, and multi-touch attribution to ensure 100% data accuracy across consumer journeys
• Creative Operations & CRO Engine: Partner closely with creative and video production teams to establish a rapid A/B testing cadence for high-converting video/static ad assets, landing pages, and offer positioning
• Executive Leadership & Reporting: Deliver data-driven insights and financial forecasts directly to executive leadership. Identify strategic scaling opportunities to expand Lectron’s global market presence

Requirements:

• Must be a world-class expert in Meta Ads Manager , with a proven track record of scaling high-budget Meta campaigns for DTC e-commerce brands or top-tier performance agencies
• Demonstrated experience in successfully scaling paid social media campaigns for mid-to-large-scale global consumer brands or high-AOV hardware DTC stores
• Exceptional commercial mindset with a deep understanding of unit economics, net margin contributions, inventory pacing, and scaled DTC growth dynamics
• Strong data architecture capabilities—proficient in Meta CAPI, server-side tracking (GTM), Conversion Rate Optimization (CRO), and cohort analysis
• Highly autonomous, decisive, and relentless about driving measurable, bottom-line business outcomes without needing micro-management