Sr. Field Marketing Manager

OpenText is hiring a Senior Field Marketing Manager to lead regional marketing initiatives across the U.S. East and partner with sales and marketing teams on integrated strategies. The role focuses on account-based and industry marketing, demand generation, executive engagement, events, and performance measurement to grow pipeline and revenue.

Responsibilities:

• Develop and execute a comprehensive regional marketing plan aligned to sales and marketing priorities, growth program objectives, and target account strategies
• Build quarterly and annual marketing plans that support pipeline, revenue, client expansion, and brand awareness goals
• Align investments and activities to priority accounts, industry segments, key solutions, and regional business objectives
• Serve as a trusted marketing advisor to regional sales leadership and account teams
• Partner with sales to develop and execute account-based marketing programs for strategic target accounts
• Align marketing activities to account plans, whitespace opportunities, executive relationships, and buying centers
• Create personalized experiences and campaigns for named accounts and key buying groups
• Drive engagement across target accounts through executive programs, client events, digital campaigns, and thought leadership initiatives
• Collaborate with industry marketing teams to activate industry-specific campaigns and messaging across priority verticals
• Tailor programs and content to address the unique needs, priorities, and business challenges of target industries
• Support industry-focused events, executive roundtables, client advisory engagements, and thought leadership initiatives
• Leverage industry insights and market trends to improve targeting and campaign performance
• Design and execute integrated campaigns that generate, nurture, and accelerate sales opportunities
• Drive measurable contribution to pipeline creation, influenced pipeline, and opportunity acceleration
• Partner with sales development, digital, and marketing operation teams to optimize lead flow and conversion
• Track campaign performance and continuously optimize programs based on business results
• Develop high-value client and prospect experiences, including executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs
• Partner with sales teams to deepen relationships with key clients and prospects
• Create opportunities for executive-to-executive engagement that strengthen client trust and accelerate business outcomes
• Plan and execute virtual, hybrid, and in-person events including industry conferences, regional events, webinars, customer events, and industry tradeshows
• Manage event strategy, execution, follow-up, and measurement
• Maximize event ROI through integrated pre-event, at-event, and post-event engagement plans
• Use account intelligence, marketing analytics, and CRM data to identify opportunities and optimize performance
• Track pipeline contribution, campaign influence, event ROI, and engagement metrics
• Deliver actionable recommendations and business insights to stakeholders

Requirements:

• 7+ years of experience in Field Marketing, ABM, Demand Generation, or Regional Marketing within a B2B technology organization
• Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact
• Experience supporting enterprise sales organizations and collaborating closely with account executives and sales leaders
• Experience developing or executing industry-focused marketing programs within one or more industries such as Financial Services, Manufacturing, Healthcare, Retail, Public Sector, Energy, or Technology
• Strong understanding of pipeline creation, opportunity acceleration, and revenue-focused marketing
• Experience managing client events, executive programs, conferences, and integrated marketing campaigns
• Strong project management, communication, and stakeholder management skills
• Analytical mindset with experience measuring marketing performance and ROI
• Ability to travel throughout the U.S. East and North America as needed
• Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred