Digital Marketing Manager

Array is a financial innovation platform offering consumer credit, identity, and privacy products to digital brands, financial institutions, and fintechs. The Digital Marketing Manager owns performance marketing programs across paid media, SEO, demand generation, conversion optimization, and measurement, with accountability for pipeline contribution.

Responsibilities:

• Paid media — strategy and execution. Own Google Ads and LinkedIn end to end: account structure, budgets, bids, audiences, creative testing, and performance. Targeting aligned to our Tier 1/Tier 2 must-get accounts and five verticals. You build it, you run it, you hold the number
• SEO and AI search — Build our organic program from a standing start: technical foundation, on-page work, keyword strategy mapped by vertical, and optimizing for how buyers actually search now (traditional rankings and AI/answer-engine visibility). You write the briefs; content production supports you
• Top-of-funnel demand — Own the programs that fill the top of the funnel: search and social capture, content syndication, retargeting, and the paid layer under our ABM motion into must-get accounts
• Landing pages and conversion — Own the conversion layer of the site: landing pages, A/B testing, form and funnel optimization, and our Qualified chatbot (routing through Salesforce). You own what converts
• Measurement — Own tracking and reporting for everything above: UTM discipline, Salesforce campaign hygiene, and a pipeline-by-channel view
• Work in the platforms daily. No vendor sits between you and the data
• Report digital’s contribution to pipeline by vertical, in the same terms sales uses
• Cut spend on programs that aren’t working, including the ones you built
• Act on what you find the same week when able — a new audience, a rebuilt page, a tracking fix
• Maintain a habit of using AI tools to think, build, and ship faster — it’s your default, not an afterthought

Requirements:

• 5+ years running performance marketing hands-on for B2B, with real budget ownership — you've planned spend, defended it, and moved it when the data said to
• Platform fluency you can prove: Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, and a CRM/MAP stack (we run Salesforce and HubSpot; we also use, ZoomInfo, and Gong)
• Real SEO chops: you can run a technical audit, brief content, and explain search visibility — including AI search — to an executive without jargon
• CRO experience with testing frameworks, not just hunches
• A pipeline-first mindset: you talk in opportunities and revenue influenced, not just impressions
• Strong project management and communication — you can run multiple campaigns and stakeholders at once with clear briefs, tight timelines, and no dropped threads
• Comfort as a team of one with agency-sized scope — this is a build role in a fast-moving GTM org, and you'd rather own the whole engine than a slice of it
• A belief that AI is reshaping work — you instinctively use it to accelerate everything you do: analysis, reporting, briefs, creative iteration. Our team builds this way; you should too
• Agency background is strongly welcome; you've run multiple client accounts and want to go deep on one
• Fintech experience or selling into financial institutions
• ABM platform experience and tiered account strategy
• Experience marketing embedded/API products or private label offerings
• Background in growth, social, or partner marketing alongside paid — you've pulled more than one lever
• Experience with behavioral and intent data for targeting (we use ZoomInfo intent)
• Enough design/creative sense to brief ad creative well