Senior Manager, Lifecycle Marketing

Dropbox is hiring a Senior Manager of Lifecycle Marketing to own lifecycle strategy and programs across onboarding, engagement, retention, monetization, expansion, and re-engagement. The role leads a team and works cross-functionally to build scalable customer communications, improve business outcomes, and establish lifecycle program planning and measurement.

Responsibilities:

• Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption
• Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams
• Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact
• Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale

Requirements:

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business
• Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams
• Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue
• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation
• Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements
• Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions
• Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions
• Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base
• Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms