Integrated Marketing Manager

Sparkfund is hiring an Integrated Marketing Manager to build and run its content and events programs and coordinate marketing across paid, earned, shared, and owned channels. The role translates technical expertise into thought leadership and supports market education, customer engagement, and the company’s Distributed Capacity Procurement model.

Responsibilities:

• Execute Sparkfund's content strategy by developing engaging blogs, articles, white papers, case studies, infographics, talking points, and other marketing materials
• Partner with internal subject matter experts and executives to translate technical expertise into compelling thought leadership that educates the market on distributed capacity and Sparkfund's DCP model
• Develop presentations, briefing materials, speaker decks, and talking points for conferences, industry engagements, and media opportunities
• Create and maintain sales enablement materials, including program collateral, case studies, one-pagers, and proposal content supporting utility and large-load customer conversations
• Manage the content calendar and asset library, ensuring materials are accurate, on-brand, and delivered on schedule
• Publish and maintain website content while incorporating search engine optimization (SEO) and generative engine optimization (GEO) practices
• Coordinate marketing execution across paid, earned, shared, and owned channels, including digital, website, social media, email, and public relations
• Manage Sparkfund's industry event presence, including conferences, sponsorships, speaking engagements, and related logistics
• Identify and pursue speaking opportunities for company leaders and subject matter experts, including conference sessions, panels, and industry presentations
• Coordinate speaker submissions, preparation, presentations, schedules, and on-site event support
• Maintain the company events and industry organization calendar, ensuring activities align with marketing priorities
• Manage event-related budgets, vendors, timelines, and deliverables
• Help transition agency-supported content and event activities in-house by establishing scalable processes and repeatable workflows
• Track and report on content and event performance, identifying opportunities to improve reach, engagement, and overall effectiveness
• Partner with the Director of Creative & Marketing Strategy to develop and maintain program marketing materials that support customer and partner engagement
• Create and update program explainers, training presentations, co-branded materials, and prospect-facing collateral
• Coordinate with internal teams, freelance vendors, and external partners to manage content production, timelines, and reviews
• Ensure consistent messaging, brand alignment, and coordination across marketing initiatives
• Collaborate with Commercialization, Program Management, and other teams to ensure marketing activities support broader business objectives

Requirements:

• 4+ years of experience in integrated marketing, content marketing, multichannel marketing, or a related discipline
• Experience in B2B marketing, particularly with utilities, government organizations, or large enterprise customers
• Strong writing, editing, and content development skills, with the ability to translate complex or technical information into clear, compelling messaging
• Experience coordinating marketing activities across multiple channels, including content, digital, social media, email, events, or public relations
• Strong project management and organizational skills, with the ability to manage multiple initiatives, stakeholders, and deadlines simultaneously
• Demonstrated ability to collaborate across teams and communicate effectively with senior leaders, technical experts, and external partners
• Ability to work independently, manage competing priorities, and adapt to changing business needs in a remote environment
• Agency experience in marketing, communications, or public relations
• Experience in the energy, utilities, or infrastructure industries
• Experience developing thought leadership content with executives and technical subject matter experts
• Hands-on experience coordinating conferences, sponsorships, speaking engagements, and industry events
• Familiarity with HubSpot or similar marketing platforms and content management systems
• Experience with SEO, GEO, and digital content performance measurement
• Experience using AI-powered content development, marketing, or productivity tools
• Familiarity with grid modernization, utility resource planning, or distribution-grid technologies