Staff Product Marketing Manager - Confluent

IBM is hiring a Staff Product Marketing Manager for Confluent. The role informs product and market requirements, develops differentiated positioning and messaging, leads go-to-market strategies, and collaborates across teams to drive adoption and measurable business outcomes.

Responsibilities:

• Craft Compelling Stories: Develop and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights to elevate IBM's credibility
• Define Market Requirements: Inform product build decisions and define market requirements that enable differentiated positioning and messaging, leveraging deep client knowledge, market and product orientation, and competitive insights
• Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise
• Collaborate Cross-Functionally: Engage directly with clients, partners, and analysts, while collaborating across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies and deliver measurable business outcomes
• Elevate Confluent's Credibility: Leverage strong messaging and positioning skills to elevate Confluent's credibility, supported by client success stories, thought-leadership, market proof points, and analyst insights

Requirements:

• 5+ years of product marketing experience supporting B2B SaaS products for technical users, or 8+ years of relevant experience in consulting, B2B SaaS or product
• Have strong product marketing skills that translate to clear copywriting, product evangelism, competitive positioning, and messaging
• Bring strong technical acumen - you can independently understand and explain complex products, architectures, and use cases while partnering closely with Product Management to validate technical accuracy
• Have a data-informed mindset and are driven to set measurable goals for every project you take on
• Are proactive and self-directed - you identify opportunities, create momentum, and drive initiatives from idea through execution without needing day-to-day direction
• Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams
• Lead with empathy and humility - you listen actively, value diverse perspectives, and build trust across teams and stakeholders
• Are incredibly organized and efficient—you take on complex projects and own them from start to finish
• Experience with Apache Kafka, Apache Flink, Apache Iceberg, data infrastructure, data architecture, cloud services, and/or distributed systems
• Experience marketing technical infrastructure, developer tools, data platforms, or distributed systems
• Hands-on experience with Apache Kafka, Apache Flink, stream processing, or real-time analytics
• Experience using funnel analytics, experimentation, or customer and product data to diagnose and improve GTM performance
• Experience shaping messaging for an emerging category or independently driving ambiguous, cross-functional initiatives