AI Engineer, Marketing

Instructure builds intuitive products for learning and personal development. The AI Engineer, Marketing builds and maintains production AI tools for marketing teams, integrates them with the marketing technology stack, and supports their quality, adoption, and ongoing improvement.

Responsibilities:

• Build and maintain production AI tools for marketing teams - content generators, meeting and SDR prep systems, case study automation, and workflow integrations
• Write, test, and iterate prompts across LLM-powered applications; version them and track what works
• Build integrations between AI tools and the marketing tech stack (Salesforce, Asana, Marketo, CMS platforms) using APIs, webhooks, and automation platforms
• Take tools from prototype to production with clear quality checks, and own them after launch - monitor outputs, tune prompts, fix drift, and ship improvements based on user feedback
• Write clear, usable documentation and playbooks so teams can self-serve
• Help train marketing teams on the tools you build - not just the clicks, but how to get good output and when AI isn't the right fit
• Support the AI Incubator intake process: help evaluate submissions and move projects from sandbox toward production
• Keep production tools inside data and brand guardrails; flag anything that touches customer data or brand voice for review before it ships
• Respond to user issues on live tools, triage what's breaking, and close the loop
• Help track tool usage and impact so every tool has a defensible ROI story