Senior Product Marketing Manager, Growth

Enterpret is hiring a Senior Product Marketing Manager to lead weekly product launches and build its product-led growth activation flow. The role focuses on helping new users reach value, driving adoption of new features, and measuring activation and launch outcomes.

Responsibilities:

• Plan launches with product managers ahead of time, including positioning, audience, launch tier, and timing
• Write the launch story and the assets behind it: in-product announcements, release notes, announcement posts, demo scripts, and social copy
• Get sales and customer success ready before launch day with talk tracks, demo flows, objection handling, and a clear answer to "who should I tell about this?"
• Drive adoption after launch with targeted email and in-app campaigns to the accounts most likely to use the feature
• Measure launches on adoption and pipeline, not impressions, and bring what you learn into the next one
• Define what an activated account looks like and the moments that predict it
• Build the onboarding journey across email and in-app, including welcome sequences, checklists, tooltips, empty states, and nudges based on what users do or don't do
• Create product enablement that gets people to value fast, like setup guides, short walkthrough videos, templates, and example workflows
• Work with product and design on the onboarding experience itself, and bring user evidence to decisions about what new users see first
• Own activation and adoption metrics, run experiments against them, and report what's working every week
• Flag accounts that are ready for a sales conversation and hand them off with context

Requirements:

• You've done product marketing for AI products at B2B software companies, and your portfolio shows it
• You really know how to use AI tools. You use Claude and tools like it every day, and you've built yourself a second brain with them (projects, custom instructions, skills, a knowledge base your AI works from) that makes you faster and more efficient. It's how you do the job: analyzing activation data, prototyping onboarding flows, drafting and testing lifecycle copy at volume, and turning launch inputs into finished assets fast. You can also explain how an AI feature works, where it falls short, and why a buyer should trust it
• You've built a PLG activation or onboarding program and can point to the metric it moved
• You've owned launches from planning through post-launch adoption at a weekly or near-weekly pace, and you know how to keep a cadence going without the work getting stale
• You're hands-on with lifecycle and in-app tools like Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon. You build the campaign yourself instead of writing a brief for someone else
• You're comfortable in product analytics tools like PostHog, Amplitude, or Mixpanel. You can define a funnel, read a cohort, and set up an experiment without waiting on anyone
• You write clearly and concisely, and you can turn a dense product spec into something a busy PM reads in 30 seconds
• You're creative and a problem solver. You don't approach challenges with answers. You approach them with questions to get to what you actually need to know
• You understand customers and genuinely care about their success, not just the business's success
• You have a clear track record of working well cross-functionally, and you know how to build and manage strong relationships with product, design, sales, and customer success
• A portfolio is required, and it should show real work in both parts of this role. It can be a slide deck, a video, a website, or anything else you think best shows your work. Show us at least one product launch you ran, including the plan, the assets, the enablement, and what happened to adoption afterward. Then show us at least one activation or onboarding program you built, with before-and-after numbers. Lifecycle email flows, in-app onboarding screenshots, and launch briefs all count. If the work is confidential, redact it and walk us through it. We care more about how you think than whose logo is on it
• Experience marketing to product managers, product engineers, or developers at AI-native companies
• Experience at an early-stage company where product marketing was a team of one or two
• You can make product videos yourself, like demos, walkthroughs, and short explainers
• Familiarity with customer feedback, product analytics, or developer tools