Marketing Campaign Manager

Activate Learning is hiring a Marketing Campaign Manager to generate demand and build a predictable pipeline of K-12 district opportunities across its portfolio. The role plans, executes, tracks and optimizes multi-channel digital campaigns and works closely with Sales, Product Development and Marketing to convert and route qualified leads.

Responsibilities:

• Build and run integrated, multi-channel campaigns across science, math and ELA, timed to the K-12 buying cycle (adoption calendars, budget season, spring and summer planning)
• Develop account-based marketing programs for target districts and states with active adoptions
• Plan gated content offers (guides, case studies, sample units, webinars) with the Marketing team that convert visitors into leads
• Design lead nurture tracks by subject area, persona (teacher, content-area coordinator, district leader) and funnel stage
• Maintain campaign tracking, UTM standards and attribution in HubSpot, Salesforce and Google Analytics 4, applying our lead scoring and MQL/SQL criteria so leads route cleanly to Sales
• Report monthly on campaign performance, pipeline sourced and influenced, cost per lead, conversion rates and AI search visibility, with recommendations for the next month
• Website and landing pages: Build and maintain campaign landing pages in WordPress, including forms, CTAs and tracking, and A/B test them for conversion. Create supporting digital assets (web banners, social graphics, downloadable offers) with the Marketing team
• Email: Plan, build and send national email campaigns and targeted campaigns by territory, state or account list that support individual sales reps. Manage lists, segmentation, deliverability and email performance reporting
• Agency partnership: Serve as the day-to-day point of contact for our paid search and SEO agency, coordinating campaign priorities, landing pages, tracking and AI search visibility (Google AI Overviews, ChatGPT, Perplexity). Report agency performance monthly to the VP of Marketing, who owns the agency contract, budget and goals

Requirements:

• 4+ years in B2B demand generation, campaign marketing or digital marketing, managing and executing campaigns you can tie to pipeline and revenue
• Hands-on experience with both HubSpot Marketing Hub and Salesforce marketing platforms (Marketing Cloud and/or Account Engagement)
• Proven experience building and editing landing pages in WordPress (page builders, forms, plugins and basic HTML/CSS)
• Experience working with a digital marketing agency on paid search and SEO as the day-to-day point of contact
• Experience creating digital campaign assets, such as email templates, banners and social graphics, using tools like Canva or Adobe Creative Cloud
• Track record running both national email campaigns and targeted, sales-rep-specific campaigns, including segmentation, A/B testing and deliverability management
• Strong analytics skills: Google Analytics 4, campaign attribution, funnel reporting and dashboards
• Clear writer who can write email and landing page copy, brief creative and present results to leadership
• Bachelor's degree in marketing, communications, business or equivalent experience
• Experience marketing and selling to K-12 school districts or educational publishing
• Familiarity with HQIM, state adoption cycles, district procurement and education buyer personas
• Experience marketing a multi-product or multi-subject portfolio
• SEO fundamentals, plus familiarity with AI search optimization (AEO/GEO) and how it differs from traditional SEO
• Background in K-12 science, math or ELA education