Senior Partner Marketing Manager

Plansom is hiring a Senior Partner Marketing Manager to establish and lead its partner marketing function. The role owns partner marketing planning, campaign execution, partner recruitment programs, joint marketing with active partners, and measurement of commercial contribution.

Responsibilities:

• Agree priority partner audiences, objectives and a manageable campaign calendar with ecosystem leadership. Define the purpose, audience, owner, resources and intended outcome for each activity. Review progress regularly and adjust the plan using results and partner feedback
• Explain why advisory firms and systems integrators should work with Plansom. Produce partner overviews, outreach messages, presentation content, FAQs and reusable campaign assets. Reuse company materials where appropriate and validate product claims with the relevant specialists
• Run targeted outreach and content campaigns that support partner acquisition. Define an appropriate next step and agree how qualified interest will reach the recruitment owner. Measure responses and conversion, then improve the audience, message or channel based on what works
• Establish a communications schedule that current capacity can support. Gather feedback from recruitment conversations and improve propositions and materials. Keep assets current and accessible, and help colleagues use them consistently. Prioritize useful communications over a high volume of content
• Act as the day-to-day marketing contact for priority partners. Develop joint propositions and practical marketing plans with their marketing counterparts and Plansom's commercial owners. Agree responsibilities, contributions, approvals and follow-up for each program while PDMs retain commercial relationship ownership
• Coordinate partner launches, joint content and campaigns around relevant customer problems. Use webinars or events where audience and follow-up justify the effort. Develop joint customer stories and proof points when evidence and permissions are available. Turn effective activity into reusable campaign kits
• Plan and track campaign costs, coordinate suppliers where needed and report results against spend. Explore partner marketing funds where programs are available and Plansom is eligible. Follow agreed approval and reporting requirements before committing expenditure or making funding assumptions
• Use CRM reporting and marketing automation to track campaigns, responses and agreed next steps from the start. Agree qualification, handoff and follow-up processes with recruitment owners and Sales. Document marketing-sourced and influenced opportunity contribution with commercial colleagues using consistent attribution definitions

Requirements:

• At least 10 years of experience in enterprise software or cloud technology, including current or previous experience working at Microsoft or directly with Microsoft through its partner ecosystem, with substantial responsibility for partner, alliance or channel marketing
• Proven ownership of joint go-to-market plans with consulting firms, systems integrators or technology partners, including partner propositions, integrated campaigns and recruitment or activation programs
• Evidence of measurable commercial results from programs you personally led, including qualified pipeline, opportunity conversion, partner engagement and campaign ROI
• Experience influencing senior partner and internal stakeholders across marketing, sales, product and field teams, and managing campaign budgets, agencies or suppliers
• Hands-on experience with CRM reporting and marketing automation, campaign segmentation, lead handoffs and performance optimization
• Ability to translate software or cloud capabilities into clear partner messaging
• Ability to work independently and stay close to execution: personally write materials, launch campaigns and analyze results, while coordinating specialist support when available
• Experience of Microsoft's partner ecosystem, including co-sell, partner recruitment and joint marketing programmes, is particularly valuable
• Cloud or AI product marketing, international campaigns and partner funding experience are also useful