Senior Product Manager, Ecomm

Avalara is hiring a Senior Product Manager, E-commerce to own product-led growth for online sellers. The role leads the product vision and roadmap, improves the seller experience and growth funnel, and drives monetization through experimentation, integrations, and self-serve experiences.

Responsibilities:

• Define the vision, strategy, and roadmap for online sellers, owning outcomes across the growth funnel including signups, activation, free-to-paid conversion, retention, and expansion
• Shape the user experience from the first visit through the customer’s first meaningful “aha” moment, making the decision to upgrade clear, timely, and customer-centered
• Own app listings, integrations, and in-platform connection flows that turn discovery on e-commerce platforms and marketplaces into an activated account in one sitting
• Drive revenue through the product by owning the presentation of pricing, packaging, upgrade prompts, and usage-based expansion opportunities as a seller's business grows
• Build a high-tempo experimentation engine to instrument the funnel end-to-end, evaluating weekly experiments across onboarding, paywalls, pricing, and in-product messaging
• Utilize AI implementations where applicable to personalize onboarding or simplify complex setup processes for non-expert users, continuously raising the bar for ease of use
• Collaborate daily with engineering, design, and growth teams to align product motions and coordinate shared self-serve and lifecycle experiences across Avalara’s portfolio

Requirements:

• 6+ years of product management experience, with 2+ years in a growth, monetization, product-led growth, or self-serve product role
• Demonstrated success owning and improving product-led growth metrics such as activation, free-to-paid conversion, retention, or expansion revenue
• Hands-on experience with freemium, free-trial, or self-serve monetization models, including pricing and packaging experimentation
• Experience building on or integrating with e-commerce platforms, marketplaces, or app ecosystems
• Strong experimentation and analytics skills, including funnel analysis, cohort analysis, A/B test design, and interpreting product analytics
• Technical fluency with APIs and integrations, along with excellent written and verbal communication skills to make thoughtful tradeoffs
• You'll bring experience using AI and AI-related technologies, ready to thrive here
• Experience in compliance-heavy domains (sales tax, accounting, payments), building products for SMBs or creators, growing an app through an e-commerce app store, and developing product-qualified lead models