Senior Market Development Manager, Therapy & Oncology

Tactile Medical develops at-home therapy devices and is seeking a national strategic marketing lead for its Therapy and Oncology provider segments. The role sets segment strategy, identifies growth opportunities, develops provider adoption plans and campaigns, and drives referral growth through cross-functional collaboration.

Responsibilities:

• Serve as the national business and marketing strategy owner for assigned Therapy and Oncology segments
• Develop annual market development plans and strategies aligned with commercial growth objectives
• Build a clear segment thesis by identifying untapped patient populations, referral pathway gaps, adoption barriers, competitive threats, and unmet customer needs
• Define customer segmentation, target audience priorities, provider archetypes, and national referral growth strategies
• Map referral pathways, identify where patients are lost, and prioritize interventions that improve recognition, referral, and treatment
• Create national campaign strategies and annual campaign roadmaps for assigned segments
• Translate product positioning, clinical evidence, and commercialization priorities into provider-focused campaigns and market development programs
• Define campaign objectives, target audiences, desired behavior changes, message priorities, activation requirements, and success measures
• Develop segment briefs, message architecture, customer journeys, objection-handling strategies, and field activation playbooks
• Maintain national campaign governance so programs operate as connected strategies rather than isolated tactics
• Provide Field Marketing Managers with national strategy, campaign objectives, target account archetypes, audience priorities, and execution guidance for regionalization and delivery into the field for execution
• Identify opportunities to build awareness and credibility through conferences, education, speaker programs, advisory boards, and provider initiatives

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, Life Sciences, or a related field, or an equivalent combination of education and relevant experience
• 7+ years of progressive experience in healthcare marketing, market development, product marketing, commercial strategy, field marketing, or sales enablement, including experience leading complex, cross-functional strategies or programs
• Experience developing and executing marketing, commercialization, or growth strategies that support measurable business objectives
• Demonstrated success leading complex, cross-functional initiatives, aligning senior stakeholders, and influencing without direct authority
• Ability to translate customer, market, clinical, and business insights into clear strategies, campaigns, and action plans
• Strong analytical skills and demonstrated ability to use data to prioritize opportunities and make recommendations
• Executive-level written, verbal, presentation, and facilitation skills, with the ability to communicate complex strategies clearly and drive decisions
• Experience in medical device, pharmaceutical, diagnostics, digital health, healthcare services, or another regulated healthcare environment
• Healthcare provider, referral, or HCP marketing experience, particularly within a referral-driven commercial model
• Experience supporting a field sales organization and converting national strategy into field-executable programs
• Experience developing go-to-market strategies, commercialization plans, integrated campaigns, or new-segment growth initiatives
• Experience presenting recommendations and performance updates to senior commercial or executive leadership
• Experience in oncology, rehabilitation, physical or occupational therapy, lymphatic health, wound care, vascular care, or chronic disease management
• Experience launching new products, indications, clinical evidence, services, customer segments, or strategic initiatives
• Experience with professional societies, commercial KOL programs, advisory boards, or healthcare provider education
• Familiarity with marketing analytics, CRM platforms, marketing automation, and campaign performance reporting
• MBA, MPH, MHA, or another advanced business, marketing, or healthcare degree