Senior Manager, Marketing Automations & Revenue Operations

Dwyer Franchising LLC is hiring a Senior Manager, Marketing Automation & Revenue Operations to lead Neighborly’s Franchise Development HubSpot ecosystem and optimize the franchise development customer journey. The role oversees marketing automation, CRM operations, campaigns, integrations, and analytics to improve qualified lead generation, franchise sales growth, and Marketing and Sales performance.

Responsibilities:

• Own and optimize the HubSpot Marketing Hub and CRM ecosystem
• Design and manage automated lead nurturing, lifecycle marketing, lead scoring, and customer journey workflows
• Build and execute integrated marketing campaigns across email, SMS, webinars, events, digital advertising, landing pages, and forms
• Manage CRM data quality, segmentation, compliance, and marketing operations best practices
• Develop executive dashboards and reporting that measure campaign performance, lead generation, marketing attribution, pipeline health, and ROI
• Partner with Franchise Development and Sales leadership to improve lead quality, conversion rates, and pipeline velocity
• Manage integrations between HubSpot and key marketing technologies, including analytics, advertising, and customer data platforms
• Continuously optimize marketing performance through testing, analytics, automation, and AI-enabled solutions
• Stay current on HubSpot capabilities and emerging marketing technology trends

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of Marketing Automation or Marketing Operations experience
• Advanced experience administering HubSpot Marketing Hub Professional or Enterprise
• Strong understanding of CRM management, marketing automation, lead generation, and digital marketing
• Experience with workflow automation, reporting, API integrations, and marketing analytics
• HubSpot certifications
• Revenue Operations experience
• Experience supporting franchise development or multi-location organizations
• Experience with LiveRamp, Google Analytics 4, Power BI, Salesforce, or similar marketing technologies
• Working knowledge of HTML/CSS and SQL