Executive Advisor, Marketing Growth & Strategy

Impel-Consultants partners with organisations to strengthen marketing performance, accelerate sustainable growth, and apply AI responsibly. The Executive Advisor helps marketing and commercial leaders shape actionable growth strategies, improve marketing performance, and evaluate AI-enabled workflows through client advisory, workshops, and evidence-informed recommendations.

Responsibilities:

• Advise client organisations on marketing-growth strategy, marketing performance, and practical commercial priorities
• Partner with marketing leaders, commercial stakeholders, and client teams to clarify objectives, identify challenges, and develop actionable recommendations
• Design and facilitate virtual and occasional in-person workshops, discovery sessions, and strategic planning discussions
• Support practical, responsible evaluation of AI-enabled marketing workflows across areas such as customer insight, content development, marketing operations, campaign planning, and decision-making
• Translate data, performance indicators, customer insight, and stakeholder input into clear priorities and implementation roadmaps
• Help client teams strengthen audience engagement, campaign effectiveness, conversion opportunities, customer retention, and marketing efficiency
• Build trusted, collaborative relationships with client and internal stakeholders
• Consider data privacy, client confidentiality, brand standards, quality controls, and applicable policies when evaluating AI-enabled approaches

Requirements:

• Demonstrable experience in marketing strategy, growth strategy, consulting, agency strategy, commercial transformation, or a closely related client-facing discipline
• Ability to assess ambiguous marketing or commercial challenges and convert insights into practical recommendations
• Experience leading discussions, facilitating workshops, presenting recommendations, and building trust with diverse stakeholders
• Strong understanding of marketing growth, go-to-market strategy, marketing performance, customer engagement, and strategic planning
• Practical awareness of AI applications in marketing, including sound judgement around data privacy, brand quality, confidentiality, and responsible use
• Ability to use relevant performance data, customer insight, and business context to identify priorities and recommend actions
• Strong written and verbal communication skills
• Marketing strategy and growth marketing
• Go-to-market planning and commercial transformation
• Agency strategy or client advisory
• Customer experience and lifecycle marketing
• Marketing operations, analytics, and performance improvement
• Digital transformation and responsible AI adoption
• Business development or stakeholder-led change initiatives
• Equivalent experience will also be considered