Regional Marketing & Growth Manager, LatAm

OpenArt is hiring its first dedicated marketing and growth lead for LatAm, starting with Brazil. The role owns regional strategy and growth, executes local campaigns and launches, builds creator and community partnerships, localizes the product and marketing, and shares regional insights with global teams.

Responsibilities:

• Regional strategy and growth. Set priorities, goals, channel plans, and budgets. Use local insights and performance data to guide investment and scale what works
• Local campaigns and launches. Execute across social, content, paid acquisition, and relevant local channels. Adapt global launches with messaging, creative, and use cases that resonate
• Creators, community, and events. Build local relationships and run partnerships, workshops, meetups, and community programs that drive adoption, advocacy, and referrals
• Product and marketing localization. Make our messaging, creative, website, and product experience feel natural to local users while staying consistent with OpenArt’s global brand
• Regional insights and execution. Bring user feedback and growth opportunities to the global team. Partner on improvements to onboarding, conversion, and retention, and manage local agencies and partners against clear expectations

Requirements:

• 6+ years in marketing, growth, or go-to-market roles, ideally with consumer technology, SaaS, subscription products, or creative tools
• Substantial experience working in Brazil or LatAm
• You have deep local knowledge, current relationships, and a strong understanding of its social platforms, creator culture, consumer behavior, and marketing channels
• A track record of measurable growth
• You can explain what you owned, what you tried, and how it affected user acquisition, adoption, conversion, or revenue
• Versatile execution
• You have delivered across several areas such as digital campaigns, creator partnerships, community, events, and product launches, and are comfortable learning the rest
• Strong localization judgment
• You know how to adapt a global brand to local expectations across messaging, creative, and the user experience
• Creative and analytical ability
• You can give useful feedback on an ad or video and use performance data to decide what to test next
• Independent ownership
• You can prioritize, manage partners, and move projects forward across teams and time zones
• Active interest in AI creativity
• You're curious about how people use AI tools and willing to use the product yourself
• Have helped a global product establish or expand its presence in your market
• Bring existing relationships with creators, communities, agencies, or local platforms
• Have experience marketing AI, video, design, or other creative tools
• Have built successful referral, affiliate, ambassador, or education programs
• Have managed growth across multiple countries or languages
• Spanish proficiency and experience in Latin American markets beyond Brazil are strongly preferred