Mgr, Growth Perf Marketing

Claritev is a healthcare technology, data, and innovation company focused on making healthcare more transparent and affordable. The Growth Marketing Manager will develop, execute, and optimize integrated growth and account-based marketing programs to drive lead generation and revenue growth in the healthcare sector, particularly among payers. The role includes campaign execution, lead nurturing, performance analysis, content development, industry engagement, and cross-functional collaboration.

Responsibilities:

• Develop and oversee comprehensive marketing programs, from inception to execution, to drive lead generation and conversion
• Implement ABM strategies to target high-value accounts, leveraging personalized content and tailored outreach
• Monitor and analyze program performance, using data-driven insights to optimize and adjust strategies for maximum impact
• Create and collaborate with marketing colleagues content assets, including but not limited to emails, ad copy, white papers and case studies
• Vendor management of third parties to support marketing asset development and ensure timelines
• Self-direct campaign activity when needed including a hands-on approach to all execution
• Identify and engage with key industry associations and publications to enhance lead generation efforts
• Develop and manage lead nurturing programs to move prospects through the sales funnel effectively
• Utilize a variety of digital and traditional marketing channels to reach and convert target audiences
• Apply deep knowledge of Health IT and data management trends to shape marketing strategies and messaging
• Stay abreast of industry developments, challenges, and opportunities to ensure relevant and timely marketing initiatives
• Build and maintain relationships with industry influencers, thought leaders, and key stakeholders
• Track, measure, and report on program performance and ROI, providing actionable insights and recommendations
• Use analytics tools to evaluate the effectiveness of marketing efforts and make data-driven decisions
• Prepare regular reports and presentations for senior management and other stakeholders
• Work closely with cross-functional teams, including Sales/Account Management, Product Marketing, Digital and Creative teams, and Business Leaders to align marketing strategies with business objectives
• Collaborate, coordinate, and communicate across disciplines and departments
• Ensure compliance with HIPAA regulations and requirements
• Demonstrate Company's Core Competencies and values held within
• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary

Requirements:

• Bachelor's degree in marketing, Communications, Business Administration, Healthcare Management, or a related field
• minimum high school diploma with 10+ years of experience in a related field
• Minimum of 7 years of direct experience in growth marketing, with a strong focus on end-to-end marketing program management and ABM strategies
• Proven track record in the healthcare industry, particularly in Health IT or data management
• Advanced knowledge of digital marketing tools and platforms (e.g., Google Analytics, Salesforce.com, Demand base and/or 6sense)
• Deep familiarity with how the US healthcare system operates and motivations of risk-bearing entities like payers, self-insured employers, ACOs/pay-viders
• Knowledge of industry associations, publications, and other key elements essential for lead generation activities within the healthcare sector
• Strong analytical skills with the ability to interpret data and derive actionable insights in varying formats for diverse audiences
• Exceptional communication and presentation skills
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Experienced in building marketing plans and Go-to-Market strategies from scratch
• Strategic thinker with proven ability to craft and execute impactful marketing campaigns, driving initiatives over the finish line
• Experience in optimizing digital marketing program performance with recommendations and latest trends
• Ferocious attention to detail
• 10-20% travel
• Required licensures, professional certifications, and/or Board certifications as applicable
• Individual in this position must be able to work in a standard office environment which requires sitting and viewing monitor(s) for extended periods of time, operating standard office equipment such as, but not limited to, a keyboard, copier and telephone
• Advanced degree or certifications in digital marketing or healthcare management is a plus