Growth Marketing Lead

Clients Blackbox, Inc. is hiring a Growth Marketing Lead to own client account performance and relationships across paid media strategy, campaign optimization, copy and creative testing, and funnel execution. The role focuses on Meta lead-generation and appointment-booking campaigns for financial services clients.

Responsibilities:

• Own a portfolio of client accounts and serve as the primary strategic point of contact
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• Translate performance data into clear recommendations and strategic decisions
• Build strong client relationships that support retention, renewals, and referrals
• Proactively identify and address account risks and opportunities
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Manage budgets, audiences, bid strategies, account structure, and creative testing
• Monitor daily performance against cost-per-appointment and other key acquisition metrics
• Diagnose underperforming campaigns and determine where changes are most likely to improve results
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
• Write direct-response ad copy and video sales letter scripts for financial services audiences
• Develop hooks, angles, offers, and messaging variations for testing
• Use performance data to generate new creative and messaging hypotheses
• Collaborate with video editors and provide clear creative direction
• Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment
• Set up and troubleshoot tracking, Meta pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead-routing workflows
• Identify and resolve technical issues between advertising platforms and client systems
• Evaluate performance across media, messaging, tracking, and lead flow to identify the source of funnel problems

Requirements:

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
• Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations
• Proven ability to manage campaigns toward defined performance targets while supporting client retention
• Strong direct-response copywriting skills, including ad copy and scripts
• Experience developing and testing creative concepts, hooks, angles, and messaging
• Experience with conversion tracking, pixels, and basic marketing automation
• Strong communication, organization, analytical, and problem-solving skills
• Candidates considered for the upper compensation range must demonstrate hands-on experience developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels
• They should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions
• Financial services marketing
• Lead-generation and appointment-setting campaigns
• Video sales letter marketing
• High-ticket or considered-purchase funnels
• Performance marketing agency experience
• Direct-response advertising
• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred