VP of Product Management, Monetization

Yelp is seeking a VP of Product Management, Monetization to lead the strategy, vision, and execution of its monetization products and platform. The role oversees advertising products and systems, develops product leaders, and partners across Product, Engineering, Data Science, Search, and Revenue to grow revenue while protecting consumer and business experience.

Responsibilities:

• Unify the larger organization across Product, Engineering, Operations, and GTM teams under a single vision, increasing momentum of innovation and driving alignment as a player-coach who leads strategically while remaining hands-on in solving complex challenges
• Set the long-term vision, strategy, and roadmap for monetization products and platform - aligned with company revenue, advertiser value, and consumer and business experience goals
• Lead and develop PMs; build strong partnerships with Engineering, Design, Data Science, and Revenue teams to ensure effective delivery, resourcing, and cross-org alignment
• Prioritize product investments across competing roadmaps with clear business cases - balancing short-term revenue, long-term user trust, business value, and execution risks
• Drive improvements to sponsored results, Ad delivery and reporting, creative optimization, and Ad load/placement strategy including direct ownership of Ads auction and bidding teams
• Raise performance and engagement on business pages; enhance how Ads and organic results work together on the SERP (with Adaptive SERP and relevance partners)
• Build trusted internal partnerships with Search Quality, Yelp Assistant (AI-powered conversational chatbot), and Ads & Machine Learning teams where consumer entry points, monetization, and relevance intersect

Requirements:

• Ability to navigate executive stakeholders with strong, sometimes competing opinions, and drive cohesive forward movement
• You are a thoughtful, strategic product leader
• You plan 12-24 months out, mentoring and developing PMs into better product thinkers, and empowering your team to succeed autonomously
• Proven track record of building and launching innovative Ad products or monetization features at scale, within auction-based systems (not just operating existing systems)
• You bring deep, hands-on experience with advertising products — not just familiarity, but the kind of understanding that comes from having lived the trade-offs
• You know how auction mechanics affect the consumer experience
• You understand why advertiser controls matter and where they create unintended consequences
• You've navigated the tension between short-term revenue optimization and long-term user trust, and you have strong instincts about where to draw the line
• You're experienced with revenue-generating products backed by clear business metrics, and you actively collaborate with finance and revenue partners
• You have proven ability to lead large cross-functional initiatives across Engineering, Design, Data Science, and Go-to-Market and communicate effectively at the executive level
• Familiarity with consumer marketplaces or local discovery and how search UX and Ads interact with organic results