Sr. Manager, Growth Marketing

DOOR is hiring a Senior Manager, Growth Marketing to lead its growth engine and own the lead generation funnel end-to-end. The role sets growth strategy, manages paid acquisition and lifecycle marketing, and partners with Sales, Product, Finance, RevOps, and Analytics to grow qualified pipeline and revenue.

Responsibilities:

• Own the lead generation funnel end-to-end, from top-of-funnel acquisition through MQL/SQL handoff and conversion, setting strategy and owning targets for pipeline volume and quality
• Set and drive growth marketing strategy across paid and owned channels, identifying the highest-leverage opportunities to grow pipeline and revenue
• Hands-on management of performance marketing campaigns, including budget allocation, bidding, creative testing, and optimization for CAC, ROAS, and conversion efficiency
• Partner closely with Sales on lead routing, funnel handoffs, feedback loops, and shared pipeline/revenue goals to ensure marketing-sourced leads convert efficiently
• Lead quarterly and annual growth planning in partnership with Finance and RevOps, including budget allocation across channels and forecasting against pipeline targets
• Collaborate with Account Management to shape lifecycle marketing strategy to improve retention, engagement, and funnel velocity
• Design and lead A/B tests, audience segmentation, and channel experiments to unlock new growth
• Use Salesforce data to connect marketing spend to pipeline and revenue outcomes, and report ROI and funnel health to leadership
• Collaborate with Analytics to build dashboards and measurement frameworks in GA4, GTM, and Looker, relying on data to inform, not replace, strategic decision-making

Requirements:

• Bachelor's degree in Marketing or related field
• 5-7 years in growth or performance marketing, with direct ownership of a lead generation funnel in a B2B environment
• Hands-on, platform-level experience running and optimizing campaigns in Google and Meta
• Track record of setting and delivering against pipeline, CAC, and ROAS targets
• Experience partnering cross-functionally with Sales (lead handoff, funnel alignment)
• Strong grasp of marketing KPIs (CAC, ROAS, CVR, retention, LTV) and how to move them through strategic and tactical decisions
• Familiarity with Salesforce, GA4, GTM, and Looker Studio sufficient to direct reporting and measurement work
• Comfortable owning budget decisions and defending trade-offs to leadership
• Bias toward action; able to move between strategy and hands-on campaign execution