Marketing Product Manager

Allegis Global Solutions (AGS) will employ the contractor to provide services to Microsoft. The Marketing Product Manager will lead integrated go-to-market strategies and end-to-end paid digital campaigns for a consumer technology product, coordinating cross-functional teams and optimizing performance against measurable business outcomes.

Responsibilities:

• Build integrated consumer go-to-market plans for product launches, feature releases, seasonal and cultural moments, and growth initiatives
• Map the full consumer journey across awareness, consideration, acquisition, activation, and retention, connecting channel tactics at each stage
• Translate consumer insights, product priorities, and business goals into clear campaign strategies, consumer messaging, and creative briefs
• Identify opportunities to connect campaigns with broader consumer moments across owned channels and ecosystem launches
• Run consumer campaigns end-to-end: briefing, channel planning, creative development, launch, in-flight optimization, and wrap-up reporting
• Set channel mix and investment priorities across paid search, paid social, display/programmatic, online video, creator, and owned channels to support a unified full-funnel plan
• Partner with Creative and Media teams to develop consumer-facing concepts and assets that differentiate the product in a competitive market
• Coordinate launch readiness across Product, Creative, Growth, Media, PR, and partner teams
• Optimize campaigns for consumer engagement, habit formation, and retention in addition to acquisition
• Establish success metrics, KPIs, and measurement plans in advance of each campaign launch
• Monitor live campaign performance across channels and funnel stages, reallocating budget and removing friction where needed
• Collaborate with Growth, Product, and Analytics teams to diagnose funnel performance and prioritize improvements
• Deliver clear, data-driven performance readouts and recommendations that connect campaign results to consumer behavior and business outcomes

Requirements:

• 8+ years of consumer (B2C) marketing experience in go-to-market or integrated marketing roles for consumer products, apps, or digital services
• 5+ years of hands-on paid digital campaign management across paid search, paid social, programmatic/display, and online video
• 5+ years of campaign performance measurement and funnel analysis experience, including KPI development, A/B testing, and executive-level performance readouts
• Demonstrated track record of leading integrated consumer campaigns at scale within large, matrixed organizations
• Experience using consumer insights and performance data to influence strategic decisions across cross-functional teams
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
• Portfolio of paid digital consumer campaign work required for assessment process
• Deep expertise in integrated consumer go-to-market planning across paid, owned, earned, social, and creator channels
• Hands-on proficiency in paid search, paid social, display/programmatic, and online video campaign management from planning through optimization
• Strong understanding of full-funnel consumer marketing and how to connect upper-funnel awareness to lower-funnel conversion and long-term retention
• Campaign performance measurement and funnel analysis, including KPI setting, A/B testing, and performance reporting
• Ability to translate complex product ideas into simple, compelling consumer narratives and creative briefs
• Analytical rigor and comfort working with performance data, experimentation frameworks, and growth funnels
• Proven ability to build alignment across large, cross-functional teams without direct authority
• Strong self-starter mindset with the ability to work independently, learn new environments quickly, and contribute from the first week
• Comfort collaborating across US and UK time zones
• Experience in consumer technology, browsers, search, or digital services is strongly preferred
• Familiarity with consumer growth levers such as app store optimization and conversion rate experimentation is a plus