Manager, Brand Marketing

Step Up is hiring a Manager, Brand Marketing to lead and execute marketing strategy across non-digital channels and strengthen the organization’s brand visibility and engagement. The role develops integrated campaigns, partnerships, experiential activations, and marketing materials, while collaborating across teams and measuring campaign impact.

Responsibilities:

• Develop a strong understanding of Step Up’s audiences, including young people, mentors, donors, corporate partners, and community supporters
• Create regular listening and feedback loops through surveys, social engagement, program feedback, and stakeholder conversations
• Collaborate with team members to drive audience and list growth across email, social media, programs, events, partnerships, and referrals
• Test acquisition and engagement tactics, then use results to improve performance
• Translate Step Up’s mission, programs, outcomes, and community insights into clear, motivating messages
• Develop messaging for young people, mentors, donors, corporate partners, and other priority audiences
• Maintain brand consistency across communications and help staff apply Step Up’s voice, visual identity, and messaging
• Develop campaign briefs and manage the creation of campaign assets across digital, social, video, photography, print, and presentations
• Serve as a liaison for internal stakeholders, freelancers, agencies, designers, photographers, and production partners
• Manage the organization’s multi-channel marketing strategy and integrated campaigns that connect organizational priorities, programs, fundraising, events, partnerships, and cultural moments, helping to grow the organization in metrics like community size, share of voice and program reach by 5% year over year
• Coordinate campaign timelines, deliverables, approvals, budgets, and external vendors
• Support fundraising, program recruitment, mentor acquisition, corporate partnerships, and community engagement through targeted marketing campaigns
• Develop activations involving merchandise, collaborations, events, recruitment, and experiential opportunities
• Track campaign performance against goals, including donor leads, mentor applications, program enrollment, email growth, engagement, conversion, and event participation
• Share clear performance reporting and recommendations with leadership and cross-functional partners and identify opportunities for innovation and continuous improvement
• Collaborate with internal teams to coordinate campaigns, communications, and deliverables and serve as a resource for brand marketing
• Support cross-functional and collaborative working groups or special projects as organizational needs arise, and priorities evolve
• Represent Step Up at local, regional and national events and meetings, and provide support to local Step Up team members, as needed
• Contribute to a collaborative, mission-driven culture focused on continuous improvement and impact
• Other duties as assigned

Requirements:

• 3+ years of experience in brand marketing, integrated marketing, communications, event marketing, or related disciplines
• Demonstrated success developing and executing multi-channel marketing campaigns with an emphasis on non-digital marketing initiatives
• Strong understanding of brand management, design, creative direction, messaging, audience engagement, and storytelling
• Experience creating marketing materials and overseeing the development of print collateral, promotional assets, and branded experiences
• Familiarity with audience research, market trends, and brand positioning strategies
• Exceptional project management skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously
• Strong written, verbal, and presentation communication skills
• Experience collaborating across departments and managing relationships with external vendors, agencies, partners, and sponsors
• Proven ability to analyze campaign performance and use insights to inform future marketing efforts
• Strong attention to detail and commitment to maintaining brand standards and consistency
• Proficiency with Microsoft Office Suite, marketing and analytics platforms, and project management platforms
• Passion for Step Up's mission and commitment to advancing equity, opportunity, and leadership development for girls and young women
• Bachelor's degree in marketing, communications, public relations, business, or a related field preferred