Marketing Team Lead: Social Media & Events

Sapience AI is hiring a Marketing Team Lead for Social Media and Events to lead social media and events as growth engines. The role owns strategy, content, campaigns, event planning, and performance measurement, connecting marketing activity to awareness, pipeline, and revenue.

Responsibilities:

• Build and run a cohesive social and events strategy that supports company growth goals, from audience and message through concept, execution, and results
• Plan and run campaigns that connect social, events, and leadership content to the full funnel, working closely with product, sales, and PR
• Interview our leadership team and turn those conversations into posts, videos, and written content that carry their unique and specific voice and points of view
• Build and manage a thought leadership program that gives our leaders a steady, authentic presence on social and at events
• Use HubSpot to schedule content, track campaigns, attribute results, and report on what drives pipeline
• Capture and edit social and event content, including photo, short-form video, and live coverage, using Adobe Creative Cloud
• Follow industry trends, platform changes, and competitor activity, and recommend how we evolve to keep growing
• Research, recommend, and track event attendance for the company, including where we should speak, sponsor, or attend, and what each event returned
• Plan the full event arc: pre-event promotion, onsite content, and post-event follow-through
• Keep our voice human, bold, and consistent everywhere we show up

Requirements:

• 5+ years of marketing experience required, with a track record in a B2B SaaS or fast-growing tech company
• Hands-on, working experience with HubSpot required, including campaign, social, and reporting tools
• Proven ownership of campaigns from concept through execution, with results you can point to
• Experience interviewing executives and writing or editing content in their voice
• A working grasp of go-to-market, positioning, audience segmentation, and how marketing supports sales
• Fluency with LinkedIn and the platforms where B2B audiences spend time
• Experience tracking event ROI and making attendance recommendations
• Clear writing, sound judgment, and the ability to move fast in a company that is rapidly changing
• A portfolio or work samples that show strategy and results, not just creative
• Photo and short-form video capture and editing in Adobe Creative Cloud