Marketing Manager, Social Media

PetVet365 is seeking a Marketing Manager, Social Media to bring its veterinary care experience to life across social channels and help hospitals connect with local pet parents. The role manages social content and campaigns, online reputation, local marketing support, and performance measurement in partnership with hospital teams.

Responsibilities:

• Live and exemplify the PetVet365 Purpose, Mission and Vision within self and team
• Develop and manage content calendars for PetVet365’s brand channels and support a coordinated approach across hospital social accounts
• Write, create, schedule and publish content that reflects our voice and connects with pet parents
• Monitor comments and messages, respond appropriately, and coordinate with hospital teams when questions require local or medical input
• Establish practical social media guidelines and help hospital teams use them consistently
• Stay current on platform trends and identify opportunities that fit our brand and audience
• Create social campaigns that encourage interaction, share pet-parent experiences and strengthen connections with our hospitals
• Design graphics, templates and marketing materials using Canva and/or Adobe InDesign
• Turn hospital photos, videos and stories into compelling content
• Support campaigns around wellness care, VIP Plans, hospital openings, community events and other marketing priorities
• Maintain a consistent visual identity while allowing each hospital’s personality and local connections to shine
• Coordinate photography and video needs; capture and edit content when skills and opportunities allow
• Monitor and respond to online reviews in partnership with hospital teams, using a warm, thoughtful voice that reflects PetVet365’s commitment to pets and pet parents
• Coordinate with hospital leaders to understand concerns and escalate sensitive issues for follow-up
• Help hospitals encourage client reviews and share feedback trends to identify opportunities to improve client experience
• Serve as a day-to-day contact for hospital marketing requests, clarifying needs, managing priorities and communicating timelines
• Create and adapt materials such as flyers, event promotions, social posts and local campaign assets
• Partner with our Field Marketing Coordinator to promote community outreach and events through social content and supporting materials
• Help hospital teams identify useful stories and gather content without adding unnecessary complexity to their day
• Develop reusable templates and resources that make local marketing easier and more consistent
• Organize creative assets so hospital teams can easily find and use approved materials
• Track social performance, including engagement, reach, audience growth and traffic
• Share clear, actionable insights and use results to improve content and campaigns
• Test new approaches and recommend ways to strengthen our connection with local pet parents

Requirements:

• Strong writing and editing skills, with the ability to make information clear, approachable and engaging
• Demonstrated graphic design skills using Canva and/or Adobe InDesign
• A results-oriented mindset: connecting content and campaigns to goals, using data to guide decisions, and continually improving efforts to drive engagement, attract pet parents and support hospital growth
• Strong project management skills and the ability to balance planned campaigns with incoming requests
• A collaborative, service-minded approach and confidence working with teams across multiple locations
• Familiarity with social publishing, community management and analytics tools
• The ability to work independently in a remote environment and follow projects through to completion
• 3+ years of relevant experience in social media, marketing or content creation
• Experience managing organic social channels and developing engagement campaigns
• A portfolio showing social content, branded graphics and campaign work
• Photography, video production and short-form video editing
• Experience supporting a multi-location business or locally owned teams
• Experience in veterinary medicine, pet care, healthcare or consumer services
• Experience developing templates and helping others create content within brand guidelines