Senior Marketing Manager

CerraCap Ventures is hiring a Senior Marketing Manager to strengthen the company’s brand, support telehealth sales, and equip the sales team with effective tools and messaging. The role leads marketing strategy and campaigns, product launches, brand positioning, budgets, and external partner relationships.

Responsibilities:

• Develop and refine comprehensive marketing strategies informed by market trends, consumer insights, and competitor activity to drive brand and business growth
• Lead the planning and execution of multi-channel marketing campaigns, ensuring alignment with brand image and business goals
• Collaborate with product and commercial teams on product development insights and lead the successful launch of new products
• Oversee marketing budgets and allocate resources efficiently to maximize the impact of campaigns and initiatives
• Strengthen brand equity by driving consistent, compelling messaging and supporting broader pricing and positioning strategies
• Contribute to strategic planning efforts and align marketing outputs with long-term company initiatives and goals
• Manage relationships with key marketing consultants and vendors, overseeing the work of external partners
• Develop and maintain internal marketing policies, including telehealth and social media guidelines
• Develops and interprets marketing-related policies including social media, brand voice, and telehealth messaging guidelines

Requirements:

• Bachelor's degree required
• 7+
• Experience in healthcare, diagnostics, or life sciences marketing
• Strong leadership skills with the ability to manage external consultants and agencies
• Strategic mindset with proven ability to execute complex marketing campaigns
• Excellent communication and collaboration skills
• Familiarity with digital marketing platforms, CRM systems, analytics tools, and content creation tools preferred