Senior Global Product Marketing Manager

Shaw Search Partners is partnering with an unnamed global consumer technology company to hire a Senior Global Product Marketing Manager. The role leads product positioning, launches, and global go-to-market initiatives for consumer hardware and subscription services, using customer and market insights to drive growth.

Responsibilities:

• Define and develop device/subscription positioning, foundational assets, and value propositions/claims that translate technical capabilities into clear customer benefits, resonate with target audiences, and differentiate products in the market
• Leverage customer, market, and competitive insights to inform device/subscription strategy and marketing decisions. Continuously refine based on performance data and customer feedback
• Create launch plans, timelines, success metrics, and internal enablement strategies
• Ensure cross-functional alignment across all parts of the business
• Develop sales enablement materials, including pitch decks and FAQs
• Build deep knowledge of the business and competitive landscape to identify and drive new growth opportunities
• Serve as a strategic thought partner to cross-functional teams to proactively identify opportunities to improve device and subscription experiences
• Elevate the product marketing function by establishing best practices

Requirements:

• Minimum of 8 years of blended experience in product marketing and B2C or consumer marketing
• Experience marketing both consumer hardware/devices and paid subscription products or services
• Proven experience leading go-to-market strategies and successful product launches
• Strong strategic thinking with the ability to execute hands-on
• Exceptional written and verbal communication skills
• Data-driven mindset with comfort using insights to guide decisions
• Ability to lead and influence cross-functional partners to drive results and cultivate strong relationships within the organization
• Ability to work proactively with minimal supervision in a fast-paced environment
• Comfortable driving new strategic thinking and gaining alignment at all levels of the organization
• Experience in SaaS, B2B, or technology-driven products preferred
• Experience in competitive intelligence or market research preferred