Growth Marketing Manager

BuildMyHealth® is hiring a Growth Marketing Manager to drive provider and patient acquisition for the DrWell platform. The role oversees paid media, influencer and email marketing, marketing automation, tracking, and analytics, while partnering with product, sales, and operations to improve messaging, onboarding, and growth.

Responsibilities:

• The Growth Marketing Manager — Paid Media & Influencer Performance is a full-time, remote role responsible for marketing to two audiences: Providers and Patients
• Provider marketing will be conducted through digital media via AdRoll (experience with AdRoll is therefore a must) as well as email marketing
• Fill the funnel for our sales team to encourage providers to sign up and purchase a license for the DrWell platform
• Patient marketing including directing patient traffic to the DrWell Provider Finder via influencer and email marketing
• Therefore, the role will require experience with UTM tracking, GA4 and tracking metrics for influencer compensation
• Day-to-day responsibilities include developing growth strategies and experiments, monitoring performance metrics, analyzing funnels, and using data insights to improve campaign efficiency and ROI
• The Growth Marketing Manager will collaborate with product, sales, and operations teams to refine messaging, enhance onboarding journeys, and support provider engagement initiatives
• This role also oversees marketing operations, including automation workflows, tracking infrastructure with HubSpot, and reporting, to ensure scalable and consistent growth

Requirements:

• Candidates must possess an intimate knowledge of HubSpot, AdRoll, GA4 and comfort with influencer marketing
• Candidates should possess skills in Growth Marketing to design and execute data-informed acquisition, activation, and retention strategies
• Candidates should possess skills in Marketing Analytics and Web Analytics to interpret performance data, optimize funnels, and report on campaign effectiveness
• Candidates should possess skills in Marketing Automation to build and manage lifecycle campaigns, nurture flows, and triggered communications
• Candidates should possess skills in Project Management to coordinate cross-functional initiatives, manage timelines, and deliver campaigns on schedule
• Experience with digital marketing channels (account-based marketing, social, email, content), A/B testing, and conversion rate optimization
• Strong analytical, communication, and collaboration abilities
• 2–5 years of experience in growth or performance marketing
• Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience
• preferably in healthtech, SaaS, or B2B/B2C platform businesses
• familiarity with healthcare or telehealth is a plus