Product Marketing Manager, Growth

Arca is hiring its first Product Marketing Manager to shape how prospects and clients understand the firm and why they choose it. The role builds segmentation, positioning, advisor enablement, customer marketing, lifecycle messaging, and go-to-market programs that support client growth.

Responsibilities:

• Develop and maintain Arca’s segmentation and persona model, covering life stage, financial situation, and the moments that bring someone to an advisor, such as retirement, a liquidity event, or the sale of a business
• Build positioning and messaging by segment, grounded in pain points, buying cycles, and competitive context
• Make the value of advice tangible. Help prospects see what a fee-only fiduciary does across investments, taxes, estate, and planning, beyond portfolio returns
• Maintain a thorough view of the competitive landscape, including direct and non-traditional competitors
• Build, review, and supplement the materials advisors use with prospects: pitch narratives, proposal frameworks, one-pagers, objection handling, and competitive guides
• Spend time with advisors, listen to client conversations, and bring what you learn back into our positioning, marketing, and product plans
• Build and run Arca’s client story, testimonial, and review programs, in close partnership with advisors and compliance
• Steer the system that makes referrals easy for clients and advisors. Advisors maintain great relationships with our clients; we want to make referrals simple and natural
• Provide input on client appreciation and client events
• Partner with our product and engineering teams on the messaging across the lead and client lifecycle: first inquiry, nurture, booking, onboarding, and beyond
• Help design and test what moves people to their next step, from the content of a nurture sequence to how we follow up after a first meeting
• Measure messaging and programs by their effect on qualified prospects and new clients, not opens and clicks
• Bring the voice of the client into product decisions
• Lead go-to-market for client-facing product launches
• Keep messaging consistent across the website, paid media, email, direct mail, and advisor materials
• Work closely with compliance on positioning, testimonials, and referrals, starting at the brief stage

Requirements:

• 5–8 years of experience, with 3+ in product marketing
• Product marketing experience with consumer audiences
• Demonstrated ownership of positioning and messaging for a product or segment, beyond launch coordination
• Hands-on customer research: interviews, message testing, and win-loss analysis
• Experience building enablement for sales teams, advisors, or other customer-facing roles
• Clear writing that makes complex financial ideas simple without talking down to anyone
• Strong research instincts and comfort working with data
• The credibility to work with advisors who have been doing this for decades, and to earn their trust
• Working knowledge of lifecycle and nurture marketing
• Experience with high-consideration purchases is a plus
• Experience in wealth management, financial services, or fintech
• A brand background, or experience shaping a company's brand identity
• Customer marketing experience: testimonials, reviews, case studies, or referral programs