Manager, Marketing, LAC

Brother International Corporation is hiring a Manager, Marketing, LAC to develop and execute go-to-market, channel, and product plans for its Printing, Scanning, and Labeling portfolio across Central America, the Caribbean, Colombia, and Ecuador. The role leads marketing campaigns, channel and product initiatives, budgets, cross-functional projects, and performance analysis to generate demand, accelerate sell-out, and support profitable growth.

Responsibilities:

• Develop go-to-market, channel activation, and sell-out plans, in collaboration with Sales and partners, that will achieve sell-out goals in physical locations as well as in eCom environments
• Execute solid retail/reseller partner programs that can serve as the framework for promotional, pricing, and other joint initiatives with each account. Expand the reach of our marketing efforts and co-create actions to drive demand
• Drive consumer demandthrough several tools including: channel media, in-store displays, POS material, retailer salespeople training and incentive programs, promoter/merchandiser programs, and others
• Monitor sell-out, stock availability, and inventory rotation by account and SKU; coordinate corrective actions with Sales and Operations
• Coordinate content, creative assets, digital media, and partner communications with specialists, agencies, and corporate teams as needed, to support go-to-market priorities, channel activation, and conversion
• Execute the annual marketing plan, integrated project calendar, and budget across markets and channels
• Design and execute marketing campaigns, seasonal promotions, and partner initiatives to drive brand growth and sales out. Deliver these projects on time and to high-quality standards by establishing clear ownership, scopes, milestones, and success metrics
• Manage agencies and vendors against agreed deliverables, timelines, budgets, and performance expectations
• Review project delivery and budget performance regularly; implement corrective actions and conduct post-implementation reviews. Achieve an efficient test and learning capability to continuously improve ROI and future execution
• Coordinate with Finance/Credit, Sales, and Operations on promotion mechanics, approvals, funding, and processing
• Analyze and optimize product lineup, product lifecycle, and pricing to improve competitiveness in each of the business areas and territories
• Lead the MSRP, street pricing monitoring and adjustment, working with Sales
• Lead the product launch process: line up, certification, product availability, channel training, partner activation, and demand generation, working with all relevant teams
• Provide product expertise and guidance and become a subject matter expert. Execute the training plan for internal and external partners
• Analyze sell-in, sell-out, inventory, pricing, and promotion data by country, channel, account, and SKU; track sales uplift, return on marketing investment against agreed targets
• Align sell-out and inventory goals with Sales and Operations, using available and validated data
• Present reports to management as needed

Requirements:

• Bachelor's Degree (or equivalent experience) Business, Marketing, or related field
• Minimum 7 years A combination of relevant experience spanning the following areas:
• Developing and executing go-to-market, channel, or trade marketing plans in Latin American markets
• Driving measurable sell-out growth through retail, reseller, and eCommerce campaigns and programs
• Overall product/category management
• Managing multiple concurrent projects across countries, categories, budgets, and teams
• Analyzing sales, inventory, and promotion data to improve performance
• Spanish
• English
• MS Office (Excel, Word, PowerPoint, Access, Outlook etc.)
• Data visualization software (Power BI, Tableau, or equivalent)
• Design tools (Canva, Adobe Creative Suite, or similar)
• Ability to prioritize simultaneous projects across markets and channels, manage dependencies, and deliver within agreed budgets on tight deadlines
• Ability to lead cross-functional execution and influence internal teams and channel partners through clear accountability and strong working relationships
• Ability to validate commercial data and translate insights into measurable actions
• Knowledge of Latin American retail, distribution, shopper behavior, and local market dynamics
• Accountability for results, with evidence of improving sell-out and investment effectiveness
• Excellent communication skills (verbal, written, interpersonal)
• Excellent presentation skills, with an ability to present to all levels of the organization
• Direct experience in Central America, the Caribbean, Colombia, or Ecuador preferred