Product Marketing - Manager / Senior Manager

Veeva Systems is hiring a Product Marketing Manager to promote its cloud solutions for the life sciences industry. The role owns messaging and marketing assets for demand generation, sales enablement, customer marketing, and product launches, collaborating with global marketing, product, sales, and services teams.

Responsibilities:

• Develop an annual marketing plan in collaboration with field marketing
• Create go-to-market programs for new offerings, market segments, and geographies
• Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
• Develop product messaging to be used across all media and customer engagement channels
• Empower sales to communicate our products effectively to prospective customers
• Lead global cross-functional launch and release marketing initiatives
• Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
• Build product awareness through PR, article placements, and social media
• Proactively identify customer success and bring those stories to life for use in marketing
• Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
• Create and maintain a library of sales tools, such as customer presentations and competitive materials

Requirements:

• 3+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
• Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
• Strong project management skills with exceptional attention to detail
• Proven ability to build relationships with other teams and across all levels
• Exceptional written and oral communication skills
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• Bachelor's degree or equivalent work experience
• Proven success bringing innovative B2B offerings to market