Product Marketing Manager

Linxup develops tracking and dash cam solutions for field service fleets and businesses with mobile workers and equipment. The Product Marketing Manager owns go-to-market launches, sales and customer enablement, competitive and market insights, positioning and messaging, and customer feedback in partnership with Product, Sales, and Customer Success.

Responsibilities:

• Lead go-to-market launches. Plan and run launches for new products and features, from tiering and readiness through sales, customer, and market rollout. Measure what happened and improve the next one
• Enable the team. Deliver product updates, training, and sales tools (pitch decks, battle cards, talk tracks, demo stories, FAQs) so everyone at Linxup understands how our solutions work and why customers buy
• Own competitive and market insight. Track competitors, win/loss patterns, and market shifts. Turn findings into regular reporting and clear recommendations
• Shape positioning and messaging. Evolve our positioning, messaging, and narrative so Linxup is the obvious choice. Keep it consistent across web, campaigns, sales, and product
• Be the voice of the customer. Talk to customers and prospects. Bring what you learn back to Product and Marketing
• Other duties as assigned

Requirements:

• 5+ years in product marketing, preferably B2B SaaS
• A track record of launches you planned and ran end to end, with results you can point to
• Experience building sales enablement that reps actually use
• Impeccable project management: you run cross-functional work with many moving parts and hit dates
• Excellent collaboration, writing, and presenting; you make complex products simple and persuasive
• Grounding in using data and customer research to make decisions
• Comfort using AI tools to research, write, and work smarter
• preferably B2B SaaS
• Experience with SMB buyers, telematics, IoT, fleet, or field service software
• Experience with competitive programs and win/loss analysis
• Familiarity with Salesforce and product analytics tools