Principal Product Marketing Manager

Tekmetric is hiring a Principal Product Marketing Manager to execute product marketing for an assigned product area, including market validation, positioning, messaging, and go-to-market launches. The role also enables customer-facing teams, contributes to pricing and packaging decisions, and measures business outcomes such as pipeline influence, win rates, adoption, and expansion.

Responsibilities:

• Conduct rapid messaging tests to identify the winning message
• Identify core product / service needs amongst existing customers and shops not yet using Tekmetric. Synthesize these insights into executive-ready deliverables that informs company, product, and customer strategy
• Develop deep competitive insights across product, service, marketing, positioning/messaging. Identify competitors by direct vs. indirect competition, informing enablement, acquisition, and sales strategy
• Validate the market, product bets, and positioning to inform GTM
• Share these insights regularly with Product and establish yourself as a trusted partner across the entire product development lifecycle, not just GTM
• Run customer interviews, win-loss conversations, and ongoing competitive research independently — you don't wait to be pointed at sources
• Build and maintain positioning and messaging frameworks for assigned products and segments, grounded in buyer language and validated against real sales conversations
• Write the narratives that sales uses to win, marketing uses to build campaigns, and CS uses to drive adoption — and own them well enough to defend every word
• Keep messaging current as the product evolves, the competitive landscape shifts, and new buyer insight surfaces
• Build integrated launch plans covering positioning, enablement, campaign inputs, and success metrics — and drive them to completion without being managed through it
• Participate in roadmap conversations to support and influence launch readiness
• Coordinate across Sales, CS, and Demand Generation so launches land consistently. You're the connective tissue, not the air traffic controller waiting for reports
• Track adoption and win rate signals after launch and bring what you learn back into messaging before the next cycle starts
• Contribute to pricing and packaging decisions for your product area — bringing buyer and competitive intelligence into the conversation and pressure-testing assumptions with data
• Create battle cards, objection-handling guides, and sales plays that are sharp enough to hold up in a real sales conversation
• Build persona-specific content that helps reps and CS speak the buyer's language in the moment they need it
• Partner with the Revenue and Customer Enablement teams on adoption and GTM readiness across customer-facing teams
• Define success metrics before the work starts, not after — pipeline influence, win rate movement, adoption rates, and expansion signals
• Report on business outcomes, not activity: launches shipped and decks built are not the scorecard
• Use data to identify what's working, close the loop, and sharpen the next thing you build

Requirements:

• 7+ years of product marketing experience in B2B SaaS, with a track record of owning positioning, launches, and enablement end-to-end
• A commercial mindset — you measure your work in pipeline, win rates, and revenue impact, not assets delivered or launches shipped
• Deep research and synthesis skills — you know how to get inside the buyer's world and turn what you learn into sharp, defensible positioning
• Proven ability to coordinate and execute launches across cross-functional teams without being managed through it
• Familiarity with pricing and packaging decisions — you've been close enough to the process to have a point of view and contribute meaningfully, even if you haven't owned it end-to-end
• Exceptional written communication — your messaging frameworks hold up in a sales call, a campaign, and a leadership review
• Comfort operating in ambiguity — you build structure around moving targets and don't wait for perfect information to start moving
• Active, meaningful use of AI in your day-to-day workflow — specific tools, specific use cases, a real point of view on where it extends your judgment and where it doesn't
• You have a love of building something new or improving on current processes and care about making a positive difference
• You love learning new things and are comfortable working in a startup-like, dynamic environment -- moving quickly, even in the face of ambiguity
• You are a self-directed leader who can jump in, structure their own work, and figure out how best to execute a plan yourself and with others
• You keep an open mind and are excited about new ideas and helping others actualize their ideas
• You are intellectually curious and analytical in a strategic context
• You care about people and see the success of one is success for us all
• You are a highly ethical individual with unquestioned integrity and the experience, confidence, and stature to protect confidential information in a growing company
• Vertical SaaS experience strongly preferred — experience selling into SMB or trades verticals is a meaningful advantage