Events Marketing Manager, Growth

Arca is a wealth management firm seeking an Events Marketing Manager to build and scale its event marketing program. The role owns seminars and other event formats, develops attendee experiences, and turns event participation into advisor meetings and sustainable pipeline.

Responsibilities:

• Own the seminar calendar across offices and advisors: geography, ZIP-code targeting, topics, venues, timing, and spacing between events
• Manage our seminar marketing partner end-to-end, and hold them accountable for audience quality, invitation accuracy, registration, and confirmations. Evaluate alternatives, and decide what functions we should eventually bring in-house
• Work with our advisors to build and improve the playbook: materials, room setup, presenter prep, booking meetings in the room, and attendee follow-up
• Coach advisors as presenters, and make every event better than the last
• Test and expand webinars for audiences outside our office footprints
• Lead reinvestment in a client appreciation program with small, selective experiences that make clients feel cherished, and give them a natural way to bring a friend
• Pilot new prospecting concepts with advisors and offices, such as hosted dinners, community events, and events with referring partners and centers of influence like estate attorneys and CPAs
• Define and own the event funnel: registrations, attendance, meetings booked, prospects qualified, and new client business
• Partner with growth engineering on attendance tracking, attendee imports, and lead-source accuracy, and influence how our platform handles event follow-up
• Track cost, payback, and ROI by event, location, presenter, format, and topic. Use them to decide what to scale, what to change, and what to stop
• Build business cases for new formats, secure budgets for what works, and drive continuous experimentation
• Own the in-room experience. From the venue to the welcome sign to the card attendees take home, Arca events should feel distinct, valuable, and special, and nothing like the free-dinner annuities pitch attendees sat through last month
• Partner with design to keep materials consistent across every office and format
• Bring compliance in at the brief stage, so every invitation, deck, and handout is reviewed before it reaches anyone

Requirements:

• 5–8 years in event, field, or experiential marketing, including at least 3 years owning a multi-city or multi-event program end to end
• Demonstrated ownership of pipeline or revenue from events, not just attendance
• Experience managing agencies or vendors against performance targets
• Experience building an events program from zero, or rebuilding one, at least once
• Commercial fluency. You can model cost per meeting and payback, and you read the funnel before you read the guest list
• Operational precision across contracts, budgets, run-of-show, and a dozen events in flight at once
• Clear writing and presenting, and the credibility to coach advisors, from new hires to people who have been doing this for decades
• Comfort with event registration platforms, CRMs, and marketing automation tools
• Seminar or event programs in wealth management, insurance, estate planning, or other financial services
• Marketing to affluent audiences approaching or in retirement
• Experience in a regulated marketing environment, especially with direct mail