UNITY Marketing Manager

SilencerCo’s UNITY Tactical is seeking a Marketing Manager to develop and execute strategic marketing plans that build brand awareness, customer engagement, and business growth. The role leads marketing campaigns and projects, oversees event and tradeshow execution, and collaborates with cross-functional teams to maintain consistent brand messaging across channels.

Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with company goals across digital, social, email, and traditional channels
• Oversee marketing projects from inception to completion, managing timelines, budgets, and cross-functional coordination to achieve measurable results
• Drive earned media relations and lead writing projects, helping oversee content creation including copywriting and promotional materials
• Serve as the lead for all event and tradeshow planning, coordinating logistics and presence to enhance brand visibility
• Conduct market research and competitor analysis to identify emerging trends and opportunities within the tactical industry
• Track and report on marketing performance metrics (KPIs) and ROI, using data-driven insights to optimize future efforts
• Collaborate with Sales and Product teams to ensure brand consistency and support broader business initiatives
• Develop deep knowledge and understanding of the UNITY Tactical® brand, its business operations, products and customer base
• Constant communication with team members
• Project management and ability to work on a deadline

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in marketing with proven success in campaign management and strategic execution
• Exceptional writing skills with a strong foundation in AP Style
• Strong understanding of digital marketing, social media, SEO, email marketing, and analytics tools
• Excellent leadership, project management and organizational skills with strong attention to detail
• Creative thinker with the ability to make data-driven decisions in a fast-paced environment
• Visionary and strategic thinking paired with clear, confident communication and presentation skills
• Ability to work collaboratively in a team setting, as well as independently
• Self-motivated with the ability to effectively multi-task in a deadline-driven atmosphere
• Eagerness to learn and accept challenges
• Previous experience within the tactical, defense, shooting sports, or outdoor manufacturing sectors a plus
• Familiarity with both B2B and B2C marketing strategies, as well as marketing to government organizations, a plus
• Proven track record of managing media relations and developing successful PR strategies a plus
• Experience in corporate event planning and show management a plus