Vertical Marketing Manager (VMM)

Array is a financial innovation platform serving digital brands, financial institutions, and fintechs. The Vertical Marketing Manager owns vertical strategy, personalized account messaging, integrated campaigns, and cross-functional initiatives to accelerate pipeline and revenue.

Responsibilities:

• Define and execute a vertical marketing strategy for your assigned GTM Pod
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion
• Build personalized messaging frameworks by account tier, persona, and pain point — so outreach, campaigns, and AE conversations all speak the account’s language
• Partner with Product, Data, and Marketing to embed differentiated data and insights into personalized account narratives
• Translate complex, data-rich capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) — personalized to the account level for must-gets — that improves win rates and accelerates deal velocity
• Maintain a habit of using AI tools to think, build, and ship faster — it’s your default, not an afterthought
• Partner closely with GTM leaders to build and execute campaigns built on personalized messages — 1:1 for must-gets, 1: few for the tier behind them — that generate qualified pipeline from priority accounts
• Drive increased awareness within your vertical to position Array as the standard for embedded financial wellness, identity, and privacy products
• Coordinate integrated campaign strategies across touchpoints — email, webinars, paid and organic channels, outreach, in-person experiences, and more — with the personalized message carried through every touch
• Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t
• Act as the vertical marketing owner for your pod during planning cycles and QBRs
• Influence stakeholders across Product, Sales, Data, RevOps, and Marketing to ensure strong commercialization of new capabilities
• Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth
• Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions

Requirements:

• 5+ years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing experience in high-growth SaaS, fintech, financial services, or adjacent environments
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives
• Hands-on experience building personalized, account-level messaging and running 1:1 / 1:few ABM programs
• Strong ability to translate complex, data-centric technology into clear, compelling industry narratives
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority
• Analytical rigor and experience tying marketing programs to business outcomes
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment
• A belief that AI is reshaping work — you instinctively use it to accelerate everything you do