Marketing Manager IV | Marketing Systems & AI Enablement

Linda Werner & Associates, Inc. is seeking a Marketing Manager IV to build scalable marketing systems, messaging frameworks, and AI-enabled workflows. The role focuses on creating repeatable processes, integrating AI into marketing operations, and driving cross-functional adoption, measurement, and continuous improvement.

Responsibilities:

• Design and implement scalable marketing systems, messaging frameworks, and standardized workflows
• Develop reusable templates, documentation standards, and structured messaging resources
• Translate complex positioning strategies into practical frameworks that can be adopted across multiple teams
• Establish messaging governance, documentation standards, and processes that support consistency across channels
• Partner with engineering and technical teams to develop and optimize marketing systems
• Design AI enabled workflows that improve messaging efficiency, scalability, and consistency
• Integrate AI capabilities into existing marketing processes while maintaining quality and brand standards
• Identify opportunities for automation, process improvement, and operational efficiency
• Collaborate with Product Marketing, Growth Marketing, Engineering, Analytics, and other business functions
• Develop standardized go to market enablement frameworks and scalable messaging resources
• Drive adoption of marketing systems and processes across complex, matrixed organizations
• Influence stakeholders and build alignment without direct reporting authority
• Define success metrics for messaging adoption, consistency, and effectiveness
• Partner with analytics teams to establish measurement frameworks and performance benchmarks
• Evaluate existing processes and identify opportunities for improvement
• Manage messaging documentation, version control, governance, and quality standards
• Use data and stakeholder feedback to drive continuous optimization

Requirements:

• Experience working within a large technology organization or similarly complex enterprise environment
• Demonstrated experience building or scaling marketing systems, messaging frameworks, or enablement infrastructure
• Strong systems thinking, framework design, and process optimization capabilities
• Experience partnering directly with engineering or technical teams to develop systems and workflows
• Proven ability to influence cross functional stakeholders and drive organizational adoption
• Experience establishing success metrics and using data to measure effectiveness and drive improvements
• Hands on experience leveraging AI tools to improve scalability, operational efficiency, and messaging consistency
• Excellent communication, collaboration, and problem solving skills
• English  (Required)
• Experience supporting global product marketing, business messaging, or go to market enablement programs
• Background in technical marketing, marketing operations, or systems architecture
• Familiarity with AI powered marketing platforms, workflow automation, or enterprise knowledge management systems
• Experience establishing messaging governance, documentation standards, and reusable frameworks
• Technical or engineering background with experience transitioning into marketing systems or operations
• Ability to navigate ambiguity and collaborate effectively across multiple business functions