Senior Manager, Content Marketing

Cogent Security is hiring a Senior Manager of Content Marketing to create content that introduces security teams to Cogent and supports buyers throughout their purchasing decisions. The role produces and distributes security-focused content across editorial, social, video, search, and research channels, using AI to improve production workflows.

Responsibilities:

• Write the blog posts, whitepapers, and ebooks that build awareness with security practitioners and engage buyers at each stage of the buying process
• Interview Cogent's researchers, engineers, and field team for raw material, and get every technical detail right
• React fast when security news breaks: write and ship the POV piece while the story still matters
• Execute Cogent's social strategy: regular series (weekly VM insights, AI security myths, remediation playbooks) that keep a steady drumbeat of Cogent's point of view in front of practitioners
• Write scripts for short videos and explainers, and work with contractors who shoot and edit them
• Run the SEO and AEO program: research what buyers search for and ask ChatGPT, Perplexity, Gemini, and Claude, then structure each piece so it ranks and gets cited
• Track how your content performs in search and AI answers, and refresh the pieces that slip
• Work with the research team on Cogent's flagship research report: dig into the data, shape the findings into a story, and write the report
• Project manage the report through launch, then turn it into derivative content: blog series, social posts, short video, and sales assets
• Repurpose the strongest research, product insight, and customer stories in Cogent's library into formats that reach new audiences
• Use AI across your workflow (research synthesis, drafting, editing, repurposing) to ship at the pace of a small team without losing accuracy or voice
• Build systems that make the work faster, like prompt libraries, voice guides, and a living archive of positioning, proof, and research

Requirements:

• 5-7 years in B2B content roles, with at least three of them writing for security practitioners and buyers
• Excellent writing and editorial judgment
• You can explain complex security topics simply and credibly
• A track record of content that earned attention: organic traffic and rankings, citations in AI answers, social engagement, and downloads of long-form assets
• Hands-on SEO and AEO experience, with tools like Semrush, GA4, Profound, and AirOps
• You've shipped at a fast-moving company without a big team behind you
• Fluent with AI in the actual work
• You can walk through a content workflow you built, where it broke, and what you changed
• Experience writing about vulnerability management, exposure management (CTEM), AppSec, cloud security, or AI in security operations
• Experience writing or project managing a research report (threat report, benchmark, or survey) and turning it into a campaign's worth of derivative content
• Production ability beyond writing: short video, explainers, visual assets, or the judgment to direct contractors who make them
• Experience growing a practitioner audience on LinkedIn