Marketing Manager - North America

Studiosity is hiring a Marketing Manager to scale North American marketing, with a focus on the United States. The role owns executive engagement, qualified lead generation, regional content, and measurable marketing results within a global brand framework.

Responsibilities:

• This role takes our North American marketing to scale. You'll own executive engagement and qualified lead generation across the region, with a focus on the United States
• You'll work within a global brand and messaging framework led from Sydney, and you'll own the results and content directed to your region
• Qualified executive leads, and their progression to sales opportunities, against a quarterly target
• Measurable return on your allocated North American marketing budget
• A growing, engaged audience of senior higher education leaders across North America
• Studiosity's visibility in the US conversation on learning, assessment and AI
• Growth in organic traffic and inbound enquiries from North American institutions
• Case studies and proof points from North American partners, against annual targets
• North American content that earns its place in the global program
• An agreed lead definition and handoff process with the VP North America
• Clear reporting on what each channel contributes to pipeline

Requirements:

• 10+ years in B2B marketing, with ownership of lead targets and budget
• A track record of building an organic audience among senior professionals on LinkedIn and other digital channels, supported by paid where it earns its place
• Strong writing and editorial judgment, and the discipline to publish on a schedule
• Experience engaging senior audiences in considered, multi-stakeholder decisions (enterprise SaaS, government, healthcare, professional services or higher education)
• Working knowledge of marketing automation and attribution
• Commercial judgment, and the confidence to reallocate spend based on results
• Market entry or scale-up experience is a strong advantage
• Higher education experience is useful but not required. If you've built credibility with expert, senior audiences, you'll learn the sector quickly